Where the recruitment marketing universe expands.

Recruitment Marketing

Maturity, Rigor, Complexity: The Need for Certification in Talent Acquisition

Imagine graduating from school with a degree in marketing only to find out that a significant portion of what you know is already outdated or inapplicable due to …

Most Recent Posts

Recruitment Marketing

Maturity, Rigor, Complexity: The Need for Certification in Talent Acquisition

Imagine graduating from school with a degree in marketing only to find out that a significant portion of what you know is already outdated or inapplicable due to ...
Talent Pipelines

5 Ways Sprint Shakes Up Recruiting Landing Pages

Visual and candidate-facing, career sites are one of the most tangible indicators of a mature recruitment marketing strategy. A great career site informs candidates about your jobs while ...
Recruiting Technology

The Basic Human Need for Technology – and People

When I think about startups, certain traits almost always come to mind. Creativity, passion, agility and, most importantly, focus. While focus is important in any job, it’s critical when ...
Recruitment CRM

A Marketer’s Take on SmashFly’s New Email Editor

Working in Marketing for a vendor in the talent acquisition technology space is an interesting view into two drastically different worlds. On one hand, working on a small, ...
Candidate Experience

Foggy Brands, Black Holes & More: The Horrors of Today’s Candidate Experience

It seems everywhere I turn lately (and let’s be real, for a long lately), the talk track focuses on the mysterious “candidate experience.” It’s everyone’s top challenge to ...
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