Having spent most of the last 9 months in stealth mode building out the WildFire platform and only demoing the product & concept to a few key prospects, this year’s HR Tech show was our first opportunity to publicly come out and show people what we’ve been up to. Needless to say, it was really exciting to have vendors and customers validate the basic premise of WildFire. Companies DO in fact want to have a single platform from which they can run all their job marketing activities and they desperately want centralized job marketing reports across the various channels they use to get the word out about their jobs.
We also got many compliments on our transparent and our up front pricing. As one attendee mentioned, we were the only exhibit they came across that provided pricing…and we even provided it in a one page hand-out you could take with you! This person mentioned that when they asked for pricing info at all the other booths, they couldn’t get a straight answer. I think it’s a subtle thing, but it shows our philoshophy….we our up front and honest with our customers about everything..pricing, features, service, etc.
So, this was a great first show for us and now a few more people know who we are and what we’re about. We’ll be continuing to get the word out next week at the ERE Show in DC…so if you’re going to be attending, visit Tom Kramer at booth 617.