SmashFly Recruitment Marketing Technology Blog
Archive for November 2009
Why don’t ATS vendors build “SEO friendy” career sites?
This blog post is not meant to disparage or downplay the value of the new breed of SEO recruitment companies that have sprung up over the last couple years. I’m referring to companies like Jobs2Web, OptiJob, DirectEmployers , and others. These companies are providing a very valuable service to their customers. The gist of the … Continue reading
Thoughts on the Social Recruiting summit in NYC
On Monday 11/16….there was a social recruiting summit in NYC that was focused on how recruiters can leverage social networking tools to better recruit candidates. As everyone knows, social media is all the rage these days..and there is a never ending stream of articles and blog posts about how companies should be leveraging these tools … Continue reading
The future of newspapers and comic strips?
A bit off topic, but who will save the comic strips? Apple? You’ll find the original here
Using Machinima in Your Recruitment Marketing Videos
Video is a great tool to engage with candidates & users on the web. A recent BusinessWeek article discussed how online Ads are starting to really become effective, when attached to a video. More and more, you see companies leveraging video in all aspects of their business. Using video or other multi-media content in your … Continue reading
Facebook….the next place for business and recruiting
The New York Times put out an article, How to Market Your Business with Facebook . It shows how companies are increasingly flocking to Facebook to position their business in front of the 300 million + users…and why not? There’s a lot of business to do there! And, I would also chime in with, a … Continue reading
I love my Iphone 3GS, but….
This new Ad campaign by Verizon putting the Iphone on the island of misfit toys, circa the original Rudolph Christmas cartoon, is classic. The point of the Ad: Iphone is great,BUT, it belongs with all the other misfit toys because of the poor AT&T network. I guess AT&T didn’t think it was too funny, cause … Continue reading
Experiments with recruitment marketing commercials
We’re pretty excited about using video in recruitment marketing….we believe video and multi-media “web commercials” can have a significant impact on how effective a job advertisement is. I think companies need to be more creative and willing to reach out to passive candidates using video and messaging that will resonate with them. A web commercial, … Continue reading
CareerBuilder’s pitch: Technology is key to attracting top candidates
I get email promotions from CareerBuilder on a regular basis…(as well as from many other job boards). Their latest one, received today, talks about how technology plays a critical role in helping companies attract the best candidates. I couldn’t agree more! Now, more than ever in the history of trying to hire the best candidates, … Continue reading
Technology jobs still in slump
The Wall Street Journal has an article about how the jobs in the technology sector continue to slump. That’s quite disappointing…I think we’re all hoping/expecting jobs to get created based on some of the latest GDP numbers. You can read the article here: http://jucy.tw/R98M From the article: “In fact, Silicon Valley counties such as Santa … Continue reading
Emailing Blog entries is fun
There are two “Killer Apps” that we use almost all day long. These aren’t exciting new tools….they’ve been around for a LONG time. They are….drum roll please: 1. Email 2. Snag-It I know, I know…how boring is that right? They may be boring, but the combination allows us to communicate ideas , identify bugs, and … Continue reading
