Recruitment Marketing Innovation, Technology and Ideas

I get email promotions from CareerBuilder on a regular basis…(as well as from many other job boards). Their latest one, received today, talks about how technology plays a critical role in helping companies attract the best candidates. I couldn’t agree more! Now, more than ever in the history of trying to hire the best candidates, technology is THE key differentiator between successful companies and those that fail.

In fact, we believe companies need to dramatically change their recruitment marketing strategies to leverage technology at every step of the recruitment process. We’re not saying that technology removes the human interaction..quite the opposite. What leveraging technology does is remove all the “process” and administrative steps for companies, so that they can focus on what matters…building relationships.

And, on a personal note…having worked with many of the major job boards…CareerBuilder, IMHO, is the BEST major job board in terms of technology solutions.

Hey, an email marketing campaign that actually worked on me…..go figure.

The Wall Street Journal has an article about how the jobs in the technology sector continue to slump. That’s quite disappointing…I think we’re all hoping/expecting jobs to get created based on some of the latest GDP numbers. You can read the article here: http://jucy.tw/R98M

From the article: “In fact, Silicon Valley counties such as Santa Clara, San Mateo and San Francisco continue to report a drop in employment in tech sectors such as computer manufacturing, software and Internet-related fields. There was some modest job growth locally during the recession, but it was in areas unrelated to tech, such as health care.”

(From Wall Street Journal)

Here’s hoping that Q1/2010 will show a steadily rising chart line!