Facebook….the next place for business and recruiting

The New York Times put out an article, How to Market Your Business with Facebook . It shows how companies are increasingly flocking to Facebook to position their business in front of the 300 million + users…and why not? There’s a lot of business to do there! And, I would also chime in with, a lot of recruiting.

I think we’re at the early stages of this revolution…and things are changing quickly. I’m reading the book, Socialnomics, and there is a chapter that discusses how a 22 year old recently got a job at Google…who had NEVER used email! I found that shocking…but with the rise of social media….things are changing quickly and business’s better adapt. When you plug yourself into this space with a tool like TweetDeck, it becomes easy to understand how the new generation of kids are communicating…and it isn’t over email!

Some Stats

· 300 million+ users on FaceBook

· 1.4 Million facebook “pages” that collect 10 million fans every day

· The average Facebook user has 130 friends on the site.

Facebook business case

“Last year, Art Meets Commerce introduced a Facebook ad campaign to promote an Off Broadway run of the musical “Fela!” The campaign aimed at Facebook users with interests like theatrical shows or Afro beat. According to the company, it generated 18 million impressions, more than 5,700 clicks and $40,000 in ticket sales — all for $4,400 spent on advertising.”

Facebook business case

“Mr. Meyer aimed at women ages 22 to 28 who listed their martial status as engaged in the Minneapolis-St. Paul metropolitan area. He estimates that he has spent about $300 on Facebook ads in the last two years and has generated more than $60,000 in business. He says about three-quarters of his clients now come to him through Facebook, either from ads or recommendations from friends. “

Facebook business case

“Sprinkles uses Facebook to give customers a whiff of what’s cooking. Every day it posts a password on Facebook that can be

redeemed for a free cupcake. Since April, it’s fan base has risen tenfold to 70,000”