Will Employers be job board free in 2 years?

I came across this interesting discussion on the ERE forums, where someone had posted a blog about how employers will be free of job boards in 2 years. He tries to explain the rationale for how & why this will occur. Here’s a response to why that won’t happen : Employers Job Board Free? By Eric Shannon. He does a great job showing why this whole SEO craze is a bit flawed and that companies can’t and shouldn’t be relying on SEO for all their recruitment needs.

There are some great additional responses to Eric’s that I believe correctly show that job boards , both large and niche will continue to provide real value over the coming years. As one commenter points out, the question shouldn’t be “to use job boards or not”, it’s “to use those resources that deliver results”.

Regardless of what you decide to do, just make sure you measure the results of whatever your recruitment marketing strategy is. The data will provide you the objective knowledge to decide what works and what doesn’t, and what is the best ROI.