Recruitment Marketing is the new Black
Ok, truth be told, I stole that line from an ERE article published by Jim Durbin dated December 30th, 2008. I encourage you to read the article in full…but what struck me was how relevant his advise still is today, 1 year later. As Jim talks about in his article, it’s a whole new world for recruiters, and they need to quickly shift into this new marketing role if they really want to engage with those candidates most qualified for the jobs. As Jim says, it’s about getting in front of the right candidate at the right time.
From the article:
“Recruitment marketing used to mean writing job ads and placing them in newspapers. Today, it covers a wide range of disciplines that includes creative, copywriting, SEO, web analytics, pay per click, video, blogging, and social media marketing. The new goal is getting in front of the right people at the right time, and that’s a marketing function. To be successful, it requires that every touchpoint (another marketing term) within your company be aware of how you hire and the best way to apply. Providing accurate information to channel candidates into the correct funnel is the most efficient use of your recruiting time, freeing your employees up to interview and match, rather than sort and sift.”
You can see this shift occurring with every month that passes. Every company we speak to is talking about how to leverage social media, blogging, video and other channels to better reach candidates. The companies that are able to embrace and leverage new technology to better market their jobs will be the winners in this new recruitment marketing battle. Don’t be one of those companies that misses the next technology wave, quickly losing the best talent because of outdated recruitment practices.
Totally agree with this article. The use of Facebook and Twitter especially, are becoming extra arrows in the recruitment sector’s quiver. Some recruitment companies now get a large percentage of interest through those and Linkedin etc.