Aberdeen released a study entitled “Video-Enabled Talent Acquisition: Improving Cost, Quality, and Satisfcation”. It’s a very interesting read about how companies are integrating video directly into their talent acquisition strategies. The report mostly focuses on how companies are leveraging video-conferencing tools to help them reach more passive candidates, cut costs, and increase overall retention.
The report also talks about how companies are increasing their use of web 2.0 tools, specifically in recruiting. As you can see from the chart below, it’s almost doubled from 2008 to 2009…and I believe that trend will only increase into 2010 and beyond.
The report also discusses how new web 2.0 tools are directly related to leveraging employment branding. The report says “The use of online career portals that include features like the ability to show video from current or past employees, or messages from recruiters, hiring managers and senior executives were the top enabler to employer branding.”
We think these “career portals” or micro-sites can have a very large impact on how effectively companies can build up talent pipelines, attract the passive candidates and get future applicants more engaged with your company. These micro-sites, enabled by recruitment marketing technology, can make it extremely easy for companies to empower their recruiters, hiring managers, and employees to quickly and easily publish video enabled content that will keep the content fresh and engaging.
We highly recommend that you start researching how best to leverage video and these types of micro-sites in your own recruitment marketing strategies.
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