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Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. This week we’ll be talking about Macho Man Randy Savage, how to get a job through engagement, new listening movement, writing great copy and college football uniforms.


Here are the articles our that interested us this week (in no particular order), enjoy!:

Please respond with “Macho Man Randy Savage” in the Subject Line by Rachel Kaufman (@rkaufman)

Here’s a great job ad that doesn’t suck and a recruiting organization that uses a job ad as a filtering mechanism.

How my intern got a job and created a blueprint for all to follow by Rich Dematteo (@CornontheJob)

Nice real-world example of how a candidate used engagement through social media to get his dream internship.

The Need for a New Listening Movement: From monitoring to learning by Brian Solis (@BrianSolis)

Comprehensive post on social media and learning how to monitor, respond and ultimately learn from your relationships on these channels.  Great for companies starting a social recruiting strategy!

Marketing Copy that sells: The Power of Active Writing by Shennandoah Diaz (@ShennandoahDiaz)

Nice read for anyone creating copy for job ads or blog posts.

Employment Branding MBA: Why Nobody Cares Whether YOU like your Alma Mater’s Football Uniforms by Kris Dunn (@Kris_Dunn)

Great post on being able to focus on a targeted group with your employment branding.  A brand doesn’t have to be all inclusive but should target the groups you want to recruit.


Hope you enjoy the list.  If you have any articles I should add to the list feel free to add them to the comments or send me an email at chris@smashfly.com or follow us on Twitter @smashfly.

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Did You Know?
of candidate leads drop off the application process¹
of companies state improving the candidate experience is their top talent acquisition priority in 2016²

SmashFly CEO Mike Hennessy shares our vision for recruitment marketing and the use of software for building pipelines of quality talent.