Career Site Optimization

5 Best Recruitment Marketing Articles of the Week 9.8.12 to 9.14.12

Recruitment Metrics

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about media strategies, social recruiting, RPO’s, trends affecting HR and Career Site SEO.

In case you missed it hear SmashFly CEO Mike Hennessy and VP of Customer Success Mary Grace Hennessy talk recruitment marketing with William Tincup.

Here are the articles that interested us this week (in no particular order), enjoy!:

Manage Your Media – Don’t Let it Manage you by Kristen Neubert (@KristenNeubert)

This is Kristen’s great slide-deck from the #EREExpo on how Davita manages and optimizes their recruiting media strategy (they are doing some really cool stuff).  I also urge you to check out all the other great recorded presentations from the Expo here.
How to Build a Social Recruiting Platform on Twitter by Lars Schmidt (@ThisIsLars)

A great jumping off point for organizations looking to build and utilize Twitter for recruiting.


The Evolution of RPO: What’s True and What’s Not? by Kelly Cartwright (@KellyCartw) (@JohnSumser)

Kelly does a great job of educating on the RPO space, the value it provides and trends that are on the horizon.

What do these big trends mean for HR? by Steve Boese (@SteveBoese)

Nice look at some macro trends that will be affecting how companies recruit and manage employees.


Career Site SEO: The Basics by Larry Engel (@LarryEngel)

Nice primer for those looking to get their Career Site SEO optimized.


Hope you enjoy the list.  If you have any articles I should add to the list feel free to add them to the comments or follow us on Twitter @smashfly.

About Christopher Brablc

I'm the Recruiting & Marketing Geek at SmashFly Technologies and help recruiting organizations improve their recruiting process and results. Follow me on Twitter: or connect with me on LinkedIn:


2 Responses to “5 Best Recruitment Marketing Articles of the Week 9.8.12 to 9.14.12”

  1. Hi Chris,

    Thanks for including me in this week’s, “5 Best Recruitment Marketing Articles of the Week”. It’s nice to be mentioned in the same list as outstanding recruiting peeps, William Tincup, Kelly Cartwright, John Sumser and Steve Boese… very nice, indeed!

    Larry Engel
    SEO Strategist – NAS Interactive

    Posted by Larry Engel | September 14, 2012, 8:54 am

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