Candidate Engagement, Candidate Experience, Career Site Optimization, Employer Brand, Global Job Posting, messaging, recruitment marketing, Recruitment Marketing Articles of the Week, recruitment metrics, Sodexo, source to hire data, Twitter

5 Best Recruitment Marketing Articles of the Week 1.26.13 to 2.1.13

Portal recruitingHere is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about hiring process mods, quality candidates, employer branding, Career Site metrics and recruitment content.

Also, here is John Sumser’s list of 5 Links and news of job growth in January.

Here are the articles that interested us this week (in no particular order), enjoy!:

Modding the Hiring Process by Steve Boese (@SteveBoese)

This is a great story of how WibiData found an interesting and powerful way to connect with their target candidates.  Who would have thought it was Portal.

You Deserve Your Crappy Response by Bill Boorman (@BillBoorman)

Interesting post by Bill on quantity vs. quality entering your hiring process.  My take on this is that you need to be measuring every source you use based on qualified candidates and hires they produce and make decisions off of this data.

Dear XXX, If They Won’t Hire You, We Will by John Sumser (@JohnSumser)

Nice share of Smith and Wollensky’s employer branding efforts and great example of targeted messaging to a specific candidate population.

Now is a good time to take measure of your Career Site by John Zappe (@ERE_net)

Good reminder by John to review your Career Site metrics.  By measuring how your content and Career Site performs, it should enable you to understand how to produce better content.  Also, including your Career Site in your Source of Hire metrics is important as well.

5 FAQs about Jobs at Sodexo by Chloe Rada (@crada)

This is a great example of simple but great content that you can create for candidates on your Career Site.  It’s helpful and provides some insight into the opportunities available at Sodexo and hopefully should help the candidate experience with the how-to’s.

Hope you enjoy the list.  If you have any articles I should add to the list feel free to add them to the comments or follow us on Twitter @smashfly.

About Christopher Brablc

I'm the Recruiting & Marketing Geek at SmashFly Technologies and help recruiting organizations improve their recruiting process and results. Follow me on Twitter: or connect with me on LinkedIn:


One thought on “5 Best Recruitment Marketing Articles of the Week 1.26.13 to 2.1.13

  1. Thanks for including my recent blog post!

    Posted by Chloe Rada | February 1, 2013, 2:32 pm

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