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Personal BrandingHere is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about personal branding, building rapport, employer branding, social media and the ATS.

A reminder that the Candidate Experience Awards have started accepting applications for this year’s awards.  To get further details on how to participate as a recruiting organization, please see the “How to Apply?” page on the website.

Now on to the articles.  Here are the articles that interested us this week (in no particular order), enjoy!:


A Jobseeker’s Guide to Personal Branding: A Recruiter’s Perspective by Ryan Leary (@RyanLeary)

This is a great comprehensive post by Ryan on personal branding.


10 Steps to Building Rapport with Job Candidates by Nancy Parks (@ERE_net)

Good tips from Nancy on how to engage and build relationships with candidates.


Employer Branding Viking Style: Who We Are and the Stories we tell by David Anderson (@FistfulOfTalent)

Some great thoughts on figuring out and messaging the value you provide to candidates.


4 Time Saving Social Media Tips for #HR & #Recruiting by Jessica Miller-Merrell (@Blogging4Jobs)

Actionable ideas for saving time and improving your presence on social media.


The Story of the Corporate Applicant Tracking System by Peter Gold (@petergold99)

Interesting look at the history of the ATS and the need for innovation.

While the ATS does need to get more social and mobile friendly, there is also a need for recruiting / sourcing solutions that integrate with the ATS to help improve communication, branding and metrics / reporting in your recruitment strategy (we have a solution you may want to check out.)


Hope you enjoy the list.  If you have any articles I should add to the list feel free to add them to the comments or follow us on Twitter @smashfly.

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Did You Know?
increase in the adoption of talent communities over the past year¹
Higher - likelihood of a best-in-class org to invest in new tech for engaging top talent compared to their peers²

SmashFly CEO Mike Hennessy shares our vision for recruitment marketing and the use of software for building pipelines of quality talent.