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Recruitment MarketingHere is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article you’ll be getting 2 weeks full of content and we’ll be talking about hot corporate recruiting trends, micro-videos, mobile candidate experience, Google + and mal-employment.

And before we get to the articles I urge you to check out Laurie Ruettimann’s collection of HR blogs to help bolster your online reading list.  Lots of great reads in there.

Now on to the articles.  Here are the articles that interested us this week (in no particular order), enjoy!:

 

The 9 Hottest Trends in Corporate Recruiting by Josh Bersin (@Josh_Bersin)

Nice article by Josh that should help you think about where you should spend your recruitment marketing budget as you prepare for 2014.

 

A WOW Recruiting Opportunity – Micro-Videos on Twitter and Instagram by Dr. John Sullivan (@DrJohnSullivan)

Some really good tips on how you might be able to leverage micro video into your recruitment strategy with great benefit.

 

The Mobile Candidate Experience – It’s Already Too Late by Larry Engel (@LarryEngel)

An interesting look at how Google is viewing SEO on mobile devices and the need to have mobile optimized Career sites not only for candidate experience but for SEO benefit.  This will continue to grow in importance.

 

How to use Google Plus and Pintest for Recruiting [#SMIR13] by Andy Headworth (@AndyHeadworth)

A worthwhile look at how to leverage these two new social media sites to better find and recruit qualified candidates.  Great slide-share.

 

High Cost of Mal-Employment by China Gorman (@ChinaGorman)

Interesting look at current state of employment for recent grads and how this might impact the future generation of college attendees and job seekers.

 

Hope you enjoy the list and see you on Twitter @smashfly.

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Did You Know?
74%
of candidate leads drop off the application process¹
45%
of companies state improving the candidate experience is their top talent acquisition priority in 2016²

SmashFly CEO Mike Hennessy shares our vision for recruitment marketing and the use of software for building pipelines of quality talent.