The snow is piled high here in Greater Boston, but it didn’t dampen our spirits as we added an additional 8,000 sf of beautifully renovated office space in our headquarters west of the city in Concord, Mass. We first moved here to the historic Damon Mill on the Assabet River last August, occupying 3,000 sf on the third floor. But soon we were filled to the brim with Smashers and looking for more room to accommodate growth across the company’s product development, sales and marketing teams.
The expanded office is a reflection of the tremendous traction we experienced in 2014:
- Fortune 2000 Adoption – Helped our growing roster of Fortune 2000 customers to add millions of new candidate contacts to their CRMs. Organizations such as McGraw Hill Financial, CH2M HILL, CDW, Ryder and The Cheesecake Factory leveraged SmashFly to convert high-quality candidates into applicants, filling nearly 250,000 positions in financial services, healthcare, technology, transportation and hospitality. We’re honored to have customers who are also great partners in driving adoption of Recruitment Marketing, like CDW, which collaborated with us on a webinar to share their best practices.
- Innovation & Thought Leadership – Received a coveted Brandon Hall Group award for Best Advancement in Recruitment Marketing Technology. The SmashFly Total Recruitment Marketing Platform was recognized for its innovative approach and unique end-to-end analytics that give talent acquisition leaders insight and control over their recruiting strategies. Industry awards are always appreciated, but this one was really exciting – Brandon Hall Group really “gets” the value of using marketing principles in modern talent acquisition. Check out their recently published report on the Key Components of High-Performance Recruitment Marketing.
- Employee Growth – Quadrupled SmashFly’s team across the U.S., including the appointment of three executives with proven experience scaling software startups into global market leaders. When we set out to significantly grow the team last year, we were committed to hiring the best no matter where they were located, and I love that Smashers are now in 13 states on both coasts and as far north as Chicago and as far south as San Antonio. I’m continuously amazed by the passion, dedication to service and collaborative spirit of this all-star team.
- Rocket Fuel – Announced $9 million in Series A investment from OpenView Venture Partners to fund expansion and capture the $2 billion market opportunity for recruiting software by 2018 (IDC). We couldn’t have a better business partner than OpenView – period.
It’s safe to say that our team rocked it in 2014 and that SmashFly has emerged as the clear leader in Recruitment Marketing, both in our product capabilities and in our vision for where talent acquisition is headed.
So what’s next? Bold moves ahead.
It was just a few years ago that SmashFly evolved from its roots in job marketing into a complete platform for Total Recruitment Marketing. We recognized it was time for a solution designed and built for the attraction stage of talent acquisition, separate from the ATS which managed the application process. To meet this need, we were the first to integrate recruitment ad distribution, candidate relationship management, career marketing sites and analytics in one solution.
We took the approach to build an all-in-one platform because we saw customers struggling to piece various technologies together and integrate them all with the ATS. With disparate tools, how could Recruitment Marketing campaigns and tactics be managed holistically, never mind measured end-to-end?
CHROs I speak with don’t think about their talent acquisition strategies in fragmented silos or applications so why add tools in this ad hoc fashion? That’s why our platform for modern recruiting has gained so much traction. We support all the ways in which talent acquisition teams attract, engage and nurture candidates before they’re ready to apply, and then track applicants all the way through to hire, so that true ROI of the recruiting strategy and budget can be measured.
Next, we’re innovating once again to add unprecedented marketing automation and even more comprehensive action-based analytics to our award winning platform. Companies will be able to market their employment brand and use integrated content marketing to reach every type of candidate from all potential sources to help our customers recruit more qualified talent faster and better. With the competition for top talent increasing rapidly, recruiters need to do more without needing more resources. We #cantwait to help!
For a glimpse of the recruitment marketing future take a look at Kyle Lagunas knowledge brief “5 Key Components of High-Performance Recruitment Marketing” below: