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We’re excited to share a case study featuring our customer CH2M, an industry-leading program management, construction management and design firm with US$6.1 billion in revenue and 25,000 employees globally.

SmashFly’s Total Recruitment Marketing Platform helped this powerhouse attract the top talent on the planet (literally) using modern recruitment marketing. Here’s a snapshot how:

 

The Challenge

In 2006, CH2M’s cost per hire was more than $10,000. The company was spending $1.6 million annually with an agency on job advertising, but analysis of completed applications showed it was attracting the same applicants over and over again. The company needed to better nurture the candidates it already had captured. Plus, with job boards varying by region and industry, CH2M’s existing job distribution vendor was not cost-effective for global recruiting.

 

The Solution

CH2M set out to centralize its global recruiting operation, consolidate its disparate tools into a single recruitment marketing platform and become a modern recruiting organization by rethinking their people, processes and technology. With SmashFly’s Total Recruitment Marketing platform, CH2M had the ability to use one tool for CRM and job distribution, as well as build a more robust talent network database, automate job board postings across the globe and integrate social recruiting.

 

The Results

With SmashFly providing the technology platform and analytics data behind CH2M’s recruitment marketing practice, the company quickly saved $750,000 in traditional job advertising and job board distribution by eliminating underperformers and consolidating contracts.

In addition, combining recruiter outreach and targeted newsletter campaigns, talent prospects are kept warm through relevant and engaging content, bridging the gap between when the next viable job opportunity becomes available. The company’s cost per hire is now $4,300—a more than 50% savings.

 

Get the full case study here, with expanded details and results. 

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