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First off, I hope everyone had a tremendous 4th of July holiday and enjoyed their time in the sun on the three day weekend. Second, we wanted to provide our weekly list of 5 articles that can help organizations improve their recruitment marketing efforts.

Enjoy!

 

Content of the Week

RecruitingDaily’s Matt Charney helped us out with this new piece, The Recruiter’s Guide to Content Marketing, and let me tell you, it’s a great read. If you are interested in how to attract more qualified candidates, content is an essential piece to this strategy and Matt provides the framework to start thinking about the content you can use with candidates. Free download by clicking the image below:

Recruiter's Guide to Content Marketing

 

Tweet of the Week

Articles of the Week

In no particular order:

We Need a New Association for Talent Acquisition Pros by Laurie Ruettimann (@LRuettimann)

This is an idea that’s gaining steam and is with merit (also see Gerry Crispin’s post on this idea.) Do you think a national association for Talent Acquisition is coming soon? Share your thoughts.

 

Create a Culture of Referrals in 5 Easy Steps by Kara Yarnot (@Klyarnot)

Missed this post a few weeks ago but it’s a straightforward and valuable post on 5 essential elements of a successful referral program. Well worth a read!

 

See, Think, Do, Care Winning Combo: Content + Marketing + Measurement by Avanish Kaushik (@Avanish)

Longer post but one that I think frames the thinking behind a digital marketing strategy really well. It’s about the convergence of content, marketing programs and the measurement of results that leads to successful marketing strategy. Very relevant to organizations looking to build out their recruitment marketing strategy.

 

How to Build an Employee Referral Program (That Actually Fills Jobs) by Jenna Puckett (@JennaPuckett)

Insightful post on employee referral programs backed by research. Worth a read to see the most current trends.

 

Mobile Adoption and Retention: 15 Stats Every Marketer Should Know [INFOGRAPHIC] by Arsham Memarzadeh (@arshammem)

Interesting infographic on the mobile trends that are affecting how we attract and engage with customer prospects. Every stat is relevant to how we attract our next employees as well.

 

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