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TGIF. And thank goodness for great reads this week. Hope you enjoy some of our favorite content and articles on recruitment marketing!


Content of the Week

Our Senior Demand Gen Manager turned Event Hacker this week. See Deirdre’s guest blog post on Attend Inc., where she outlines three killer event hacks to help you ace your next event. (Take it from me, she is the event Wonder Woman.)


Tweet of the Week

Talk about webinar big hitters: Glassdoor + William Tincup + Derina Adamczak of CH2M + Marvin Smith of Lockheed Martin. All in ONE webinar, hosted by us. Register now for “The Candidate Journey & What Affects Their Decision to Apply.”


Articles of the Week

In no particular order:

The RIGHT Way to Source Candidates by Kelly Dingee (@SourcerKelly)

Disclaimer: There is no one-size-fits-all way, but Kelly outlines some key tactics that make sourcing more efficient, and probably more enjoyable. Our favorites: looking to the interested candidates or applicants you already have (we suggest your CRM and talent network!) and AUTOMATING. Let technology work for you.


The State of Employer Branding Today and Tomorrow by Jodi Ordioni

Really interesting stats from a few recent surveys on the employer branding. I’ll let you dive in, but the overall consensus is that companies are still figuring out their employer brands—but they believe an employer brand “works” for a variety of objectives.


Why Recruiting Should Report to the CEO, Not HR  by Lou Adler (@LouA)

What a smart post from Lou. “Quality of hire is more important than cost of hire.” “Recruiting is more akin to sales and marketing, not administration.” And one that truly makes my heart happy: “Hiring is a business process, not a series of point solutions.” Talent acquisition must be one holistic strategy comprised of purposeful tactics that work together!


Greenhouse + Glassdoor: Overcoming Hiring Manager Roadblocks by Alicia Garibaldi (@AlbaGaribaldi)

We’re pumped to have joined Greenhouse on their Recruiting Roadshow, and we’re looking forward to a smart and entertaining webinar with Glassdoor at the end of the month. So when these two came together for a compelling content piece, we were on it. We appreciate the angle of this piece, looking at why recruiters should PARTNER with hiring managers.


Even the World’s Most Admired Company Has Hiring Challenges by Steve Boese (@SteveBoese)

Steve says it best: “Interesting times out there when even the most well-known, most valuable and most admired companies is facing recruiting issues.” Start getting ahead now: be proactive with your employer brand, start building pipelines of qualified candidates and set yourself up with technology that will make your everyday simpler and smarter.

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