SmashFly’s Director of Marketing Chris Brablc walks through the five fundamental shifts in talent acquisition that will make recruitment marketing integral in 2016, including:
Market your employer brand over jobs: Your jobs are just one part of your employer brand! Typical job reqs won’t attract top talent in this competitive marketplace—you need to be creative and proactive, using Glassdoor ratings, employee stories, thought leadership and more.
Think in terms of the recruiting funnel: Awareness > consideration > interest > application > selection > hire. Recruitment marketing is the top half; recruiting is the bottom half. Your talent acquisition strategy can impact business decision-making.
Candidates should be able to do more than apply: The sole CTA of “Apply Now” might be driving other interested, but not yet ready to apply, candidates away. There needs to be other CTAs throughout the candidate experience to capture interest—and passive candidate’s information.
Candidate lifetime value: The candidates you’ve passed on in the past might just be your next great hire. Re-engage silver medalists. Use your CRM to re-engage with past candidates and applicants.
Source of influence is the new source of hire: Why only know one point when you could know them all? Source of hire will always be a pivotal metric for talent acquisition teams, but the sources of influence throughout a candidate’s entire journey to apply to your organization are an even bigger wealth of insights for how you can improve.