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So you’re researching recruitment marketing technology that will improve how you attract and engage talent. We know it’s a big responsibility! We’re here to help.

There’s a vast sea of recruiting tools available for the front end of your talent acquisition process ― tools to manage sourcing, employee referrals, social recruiting, mobile recruiting, career sites, job marketing, employer branding and email communication. But when it comes to something as important as attracting and engaging the best talent to advance your organization, you need more than just another a tool.

To help you decide which technology to select, you first have to answer this important question:

What problem are you trying to solve?

The answer may not be as straightforward as you think, because most likely, you’re trying to solve more than just one problem. An effective talent acquisition function involves multiple strategies and myriad tactics, and all are interrelated.

This buyer’s guide will help you work through your answer (or answers) to this important question, as well as provide a framework for selecting the right technology to support your talent acquisition game plan.

You’ll learn:

  • Common recruiting challenges of organizations today
  • How to interpret these challenges to better solve them
  • The benefits of buying a comprehensive platform to solve your recruiting challenges
  • The differences between a Recruitment Marketing Platform and a CRM
  • The key features of a robust Recruitment Marketing Platform
  • The ROI of a Recruitment Marketing Platform

Ask a room full of talent acquisition leaders what their biggest recruiting challenge is, and you’ll get a common answer: finding more qualified candidates. But we know recruiting is more complex than that. To get more qualified candidates to become applicants and accept your offer, every aspect of your talent acquisition process must work harmoniously together and you must know the key challenges you face. Use the Talent Acquisition Challenge Checklist in this Buyer’s Guide to Recruitment Marketing Platforms to get started in your HR technology research.


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