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We called this webinar trio the “Recruitment Marketing Dream Team,” and that they were. CEO of The Muse Kathryn Minshew, Founder of Proactive Talent Strategies Will Staney and Director of Recruitment Marketing Practice of SmashFly Tracey Parsons shared their tips for creating exceptional career sites. Check out this Slideshare to learn about:

  • The Art of Branding and Storytelling, including common mistakes, how to find a meaningful employer value proposition and unique tactics top brands are using to attract and engage talent
  • The Science Behind Career Sites, including key actions in the candidate journey, how to determine and measure your key performance indicators and what technology can help track candidate touchpoints from first point of attraction all the way through apply and hire

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