Move over source of hire, there’s a new metric in town: source of influence.
If you aren’t tracking the entire candidate journey, how can you improve it? Research by Inavero shows that today’s candidate touches 18 source of information and checks 7-8 reviews before he or she hits apply. Unfortunately, typical recruiting analytics offer insight into just one of those: the last source a candidate used before he or she applied. If you want to fully understand the impact of your recruitment marketing efforts, you need to look at the candidate journey from end to end, tracking every touchpoint and interaction along the way. Enter source of influence.
In this presentation (hear the full webinar recording with SmashFly’s Elyse Mayer and Glassdoor’s Kirsten Davidson), you’ll learn the what, why and how of source of influence.
- WHAT source of influence is
- WHY it’s critical to measure the candidate experience and track your recruitment channels to figure out what’s working and what’s not
- HOW you track source of influence accurately, along with source of hire, to give you the fullest picture possible of your recruitment marketing strategy
With nearly 2,000 registrants, this webinar was one of the most attended ever. Check it out to give your recruiting metrics a boost.