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Remember DJ Jazzy Jeff and the Fresh Prince? Parents just don’t understand? The hit song Will Smith, yes, that Will Smith, rapped back in 1988?! The album was titled, “He’s the DJ, I’m the Rapper”! Okay, I was graduating high school that year, and most people in recruiting today probably only remember DJ Jazzy Jeff from SHRM National conferences and Will Smith as the gigantic mega movie star and The Fresh Prince of Bel-Air!

Well, guess what? I’m going to be the Rapper! I’m rapping in Boston from November 2-4 at SmashFly Transform ™! Okay, the good folks at SmashFly would prefer I call it “Emcee,” but I’m old-school rap and they’re letting me have some fun with it, so I’m calling myself the Rapper.

When SmashFly asked me to Rap, err Emcee, I instantly said yes. Transform is the first conference to solely focus on Recruitment Marketing and that is my jam! (Are you tired of the music puns, yet?!) My entire career has been about attracting talent to organizations, and I wanted to be a part of something this big in the recruitment marketing game!

Recruitment Marketing as a discipline is moving so fast and evolving so quickly that Transform couldn’t have come at a better time. Transform is designed to bring recruitment marketing leaders and champions together in one place for the first time, giving them a platform to collaborate with and listen to each other to build a world-class, innovative recruitment marketing strategy for their organizations (a few of the session speakers include Shaunda Zilich of GE, Jared Nypen of Great Clips, Julia Levy of Fiserv and Tracey Parsons of SmashFly).

The one thing our organizations need right now more than ever is to increase quality talent. You don’t do that through more process and policy, you do that through innovation and transformation. You do that through great recruitment marketing. Let’s learn how together!

Plus, I love being on stage! That’s part of the rapper gig, two turntables and a microphone. I’m not sure what heck to do with turntables, but I certainly know what to do with a mic! Check. Check 1,2. You hear me?!

And as the Rapper/Emcee, I get my own early registration code TIMSACK that will give you an additional $50 off the early bird registration cost of $795. The early bird registration, and awesome code TIMSACK, ends 8/31!

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