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The end of the year is upon us. Now’s the time to reflect upon this past year, take stock of successes and failures and figure out how to reclaim all the things you thought you’d get done – but just ran out of days in the year. (I mean, you only had 366.)

The Trouble with Resolutions

The start of a new year provides an opportunity for change – whether to start doing something new or ditch something weighing you down. That’s why nearly half of us make resolutions. The new year means taking one step forward, away from what you’ve been doing. When January arrives, change is exciting and you feel energized. But trying to accomplish any goal without a true plan is one of the biggest reasons why only about eight percent of those who make resolutions actually follow through. By the time February and March come around, real life hits you hard. Suddenly, keeping things the way they are doesn’t sound so bad after all.

The Status Quo is No Longer an Option

In talent acquisition, you can no longer afford to stick with the status quo. There are several industry trends that will challenge talent acquisition leaders like you in 2017, forcing you to pivot and adapt – or get left behind. Here are a few to consider:

  • It’s getting tougher to hire. According to Glassdoor economic research, the ratio of unemployed Americans to open jobs is 1.4 to 1, down sharply from July 2009’s 6.6 to 1 ratio. With a shrinking pool of job seekers, that means there are fewer available candidates, shifting hiring efforts to attract and influence passive applicants who are already employed.
  • Recruiting is becoming more datadriven. HR and recruiting have traditionally been left out of the data conversations that involved every other part of the business. Companies are starting to recognize the need for employee data and recruiting analytics to figure out what makes people join, perform well in, and stay with an organization (Global Human Capital Trends, Deloitte, 2016).
  • Branding isn’t just for marketing. The line between recruiting and marketing has blurred as employer branding becomes more important than ever. Candidates are researching companies like consumers and looking for stories that resonate with them. When talent acquisition and marketing are aligned on your brand and messaging, it builds trust and impacts every stage of the candidate journey, from first interaction all the way through application, hire and onboarding.

Does your strategy take these talent acquisition trends (and more) into account? If not, it may be making a bunch of promises you simply can’t keep.

View the SmashFly + Glassdoor Webinar

We teamed up with Glassdoor to make sure 2017 is your company’s best year yet. In the webinar, we take a deep dive into the big takeaways from this past year and the key talent acquisition trends to watch for in the year to come, including:

  • A look ahead at what’s expected in the labor market
  • Next practices in Employer Branding and Recruitment Marketing
  • Competitive talent attraction and engagement strategies

A solid plan backed with data will ensure that 2017’s talent acquisition strategies don’t fall flat like last year’s resolutions. View the webinar to get ready for what’s coming next and position your recruiting team to attract and hire the best talent the labor market has to offer. 2017, here we come!

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