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There are so many great talent acquisition articles to read this week. From career site and employer brand to the next big generation, there’s so much wisdom in this week’s article roundup. So, find a comfortable seat, grab some leftover Halloween candy and get reading. Happy Friday!

 

Tweets of the Week

 

 

Content of the Week

 

2018 Ideabook

Have you seen the 2018 Recruitment Marketing Ideabook yet? Each year, we round up a diverse group of talent leaders and ask them to share their number one idea for recruitment marketing success in the coming year. This year, experts from GE, Intel, Glassdoor, Aptitude Research Partners and more weighed in. Grab your copy now!

 

Articles of the Week

 

Revolutionary Employer Branding for Generation Z by Maren Hogan @marenhogan

The recruitment marketing spotlight seems to be permanently pointed on millennials. What do millennials want in a job? What kind of office spaces to they like? What benefits are important to them? It’s easy to forget that as millennials establish themselves in the workforce, a new generation is entering right behind them. This article provides a great foundation for building an employer brand that appeals to the next generation: Generation Z.

 

Hey Recruiters: Here’s How You Can Be Frank and Honest with Candidates by John Hollon @johnhollon

In a talent acquisition environment where it’s important to impress every candidate, the standard “thank you for your interest” email is not a great way to inform a candidate he was not selected for a position. Check out John Hollon’s tips for being honest with candidates throughout their entire journey.

 

Corporate Social Good Reaches Beyond Employer Brand by Jessica Miller-Merrell @jmillermerrell

There are a lot of benefits to corporate social good programs: stronger teams, a boost to your employer brand, a tangible difference in the lives of others. It’s easy to see why more and more organizations are developing benefits around social good like PTO for volunteering and donation matching.

 

Do You Love Someone You Work With? by Tim Sackett @TimSackett

Your current employees are the biggest advocates for your company and your employer brand. That is even more true for your most engaged employees. In Tim Sackett’s latest, he highlights an interesting gauge of engagement: the presence of a best friend at work! Someone you love. Because who wouldn’t want to work with their best friend?

 

You Have a Pretty Career Website, But It Is Still Not a Brand by Ben Martinez @benmartinezJ

When building an employer brand, the first step many people take is building a career site. One that is beautiful and eye-catching. But, your brand is more than an attractive site. Anyone can hire a developer and spend thousands on a beautiful site. It takes a skilled recruitment marketer to truly convey what it’s like to work at your company across multiple channels.

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