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Happy Friday, recruitment marketing tribe! I hope that wherever you’re reading this from, things are starting to get a little warmer. From the upcoming GDPR legislation to companies reinventing recruiting, we’ve had plenty to keep us busy here at SmashFly while we wait for Boston to defrost. Keep reading for some of the best recruitment marketing articles I’ve read this week. Have a great weekend!

Tweets of the Week



Content of the Week


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We’re less than 90 days away from the European Union’s General Data Protection Regulation (GDPR). This new legislation will likely change the way talent acquisition teams collect and store candidate data. Check out our guide for a look at 4 key elements of the legislation that you should understand.


Articles of the Week


If These Walls Could Talk: Reinvigorate Your Workplace Culture Through Your Branded Environment by Taylor Bennett @MESHTaylor

When we think employer brand, we think employee stories. We think video. We think social. These are some of the standard channels we use to share our employer brand value prop. But what about our physical office space? Taylor Bennett says your physical working environment says as much about you as the content your recruitment marketing/employer brand team creates. This is a must-read.


The Critical Role Your Marketing Strategy Has in Landing Top Talent by Kristin Kelley @KKelleyRand

We know that the days of simply posting a job and waiting for applicants are long gone. As it becomes more challenging to attract high quality talent, marketing is becoming more ingrained in the lives of talent acquisition teams. Take a look at the areas where marketing and recruiting teams can collaborate to craft a recruitment marketing strategy that wins your next hire.


How to Get a Job at Twitter by Michael Grothaus @michaelgrothaus 

So much of recruitment marketing is trial and error. We experiment, optimize the strategies that work, and ditch the ones that don’t. In a discipline where everyone is experimenting and learning, we have so much to learn from each other. Take a look at Twitter’s recruiting process and learn how they’ve created a candidate experience that is efficient, welcoming and informative.


Grow Your Employment Brand & Reach Tech Savvy Candidates by Sandra Long @SandraGLong

In today’s modern recruiting landscape, it’s not just candidates for software engineering roles who need to have good tech skills. Technology is a huge part of most employees’ daily job, regardless of their function. This article is full of actionable tips for attracting candidates with a strong tech background and the curiosity to learn more.


Exploring the Growing Importance of Chief Talent Officers by Scott A. Scanlon @scottscanlon2

It’s well documented that we are in a talent crunch that spans industries. As talent becomes more scarce, many organizations are taking action at the highest level – the C suite. Learn why more companies are investing in Chief Talent Officers, and why this role is more critical now than ever before in today’s hiring landscape.

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