Elyse Mayer

Elyse Mayer

I'm the Director of Marketing at SmashFly, where I own everything from content strategy and customer stories to partner marketing and social media. I spent 5 years in digital marketing and content marketing agencies before taking my talents to the talent acquisition world. For the past 3 years, I've thrived on helping talent acquisition leaders and recruiters learn and excel in marketing tactics to bolster their recruitment marketing strategies and create more unique experiences. Personally, I like to tear through 20 books a year, and am slowly checking countries off my travel bucket list.

Articles By: Elyse Mayer

Recruitment CRM

Talent Rediscovery: A Smarter Strategy With a Smart CRM

Each corporate job opening, on average, attracts 250 resumes. Of those candidates, just 4 to 6 will get an interview—and, of course, only one will get the job. When ...
Talent Pipelines

5 Ways Sprint Shakes Up Recruiting Landing Pages

Visual and candidate-facing, career sites are one of the most tangible indicators of a mature recruitment marketing strategy. A great career site informs candidates about your jobs while ...
What's Happening

Recruiting With SmashFly’s Emerson: A Dynamic Experience for Talent and TA Teams

I’ve always found this age-old line in talent acquisition puzzling: “The war for talent is over. The talent won.” What war? I’m pretty sure neither organizations nor talent ...
Candidate Experience

Texting Talent: Y/N/M?

I am the person whose mobile Gmail app always has a number bubble on it. This weekend, it stood at 12,576. I finally decided it was time to ...
Talent Acquisition

The Evolution of Recruitment Marketing: Have We Come Far Enough?

When you spend 5 months working on something – pouring over it, analyzing it, re-reading it – it almost becomes a part of you. Thinking about it before ...
Employee Engagement

Are You Ignoring Your Company’s Hidden Job Market?

You know they’ll be a good cultural fit. They have more knowledge of your company than any other candidate. Their time-to-productivity is guaranteed to be lightning quick. They ...
Recruitment Marketing

4 Ways to Influence and Impact Candidates for Life

The average millennial now changes jobs four times within their first decade out of college – twice as much as the generation prior. The people we’re trying to ...
Recruiting Analytics

The New ROI: Return on Insight

As recruiters today are constantly challenged to do more with less, “post and pray” is no longer a viable strategy. But while Forrester reports that 74 percent of ...
Recruiting Technology

4 Ways Technology Can Amplify Your Employer Brand

This post originally appeared on Cornerstone OnDemand’s Rework blog.  A job is a job is a job. When I search for Director of Content jobs in Denver, I ...
Candidate Experience

Hourly Candidates: How to Meet Them Where They Are

Salaried employees. Hourly employees. Contract employees. Today’s workforce is made up of a dynamic mix of different types of workers—each possessing unique perceptions, attitudes and behaviors when it ...
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