Elyse Mayer

Elyse Mayer

I'm the Director of Content at SmashFly, where I own everything from content strategy and customer stories to partner marketing and social media. I spent 5 years in digital marketing and content marketing agencies before taking my talents to the talent acquisition world. For the past 3 years, I've thrived on helping talent acquisition leaders and recruiters learn and excel in marketing tactics to bolster their recruitment marketing strategies and create more unique experiences. Personally, I like to tear through 20 books a year, and am slowly checking countries off my travel bucket list.

Articles By: Elyse Mayer

Recruiting Technology

Is Unconscious Bias Driving Conscious Bias?

This article was originally published in ERE SourceCon.  I was watching a rerun the other day (OK, it was The Office!), and Dwight was quizzing Ryan on those ...
Employer Brand

3 Ways to Engage Top Talent in Today’s Gig Economy

Independent contractors, freelancers, 1099ers, temps or consultants—whatever you call them, they are revolutionizing the way we think about work and radically changing the face of business today. They ...
Employer Brand

Why the Most Successful Organizations Hire With Purpose

It would be presumptuous for business leaders to assume their employees’ purpose is to work for them every day. For most people, their job is more than likely ...
What's Happening

Transform Speaker Spotlight: 17 Facts About Alorica’s Adam Glassman

This is a series of Transform speaker spotlights ahead of Transform Virtual June 22.  Job Cred: Started in marketing/communications (graphic design, editing, internal comms) and still uses those ...
What's Happening

Transform Speaker Spotlight: 14 Facts About Staples’ Lisa Pueschel

This is a series of Transform speaker spotlights ahead of Transform Virtual June 22.    Job Cred:   Staples employee for … 18 years! Spent majority of Staples ...
What's Happening

Transform Speaker Spotlight: 14 Facts About American Airlines’ Carrie Corbin

This is a series of Transform speaker spotlights ahead of Transform Virtual June 22.    Job Cred: 12 years in talent acquisition (a reformed HR lady) Head of ...
Recruiting Initiatives

The Healthcare Recruiting Fix You Can’t Overlook

Let’s face an uncomfortable reality about HCM and talent acquisition: When it comes to innovation, the industry is a laggard. I don’t think I’m going out on a ...
Talent Acquisition

Hiring With Purpose: 11 One-Liners From Talent Leaders

What does hiring with purpose mean? Can purpose actually affect business success and your bottom line? Why does hiring the right people seem so much more challenging today? ...
Talent Acquisition

The Tweet-takeaways From Talent of Tomorrow Virtual Event

How does purpose drive business success and employee happiness? Why should we lead with employer brand over jobs? Which technologies make up the optimal technology stack? Who is ...
Talent Pipelines

The Result of Re-Marketing to Your Own Leads

Think about all the contacts you’ve gathered, connections you’ve made, applications you’ve received and silver medalists passed on in the last year of recruiting. What about the last 5 ...
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