Elyse Mayer

Elyse Mayer

I'm the Director of Marketing at SmashFly, where I own everything from content strategy and customer stories to partner marketing and social media. I spent 5 years in digital marketing and content marketing agencies before taking my talents to the talent acquisition world. For the past 3 years, I've thrived on helping talent acquisition leaders and recruiters learn and excel in marketing tactics to bolster their recruitment marketing strategies and create more unique experiences. Personally, I like to tear through 20 books a year, and am slowly checking countries off my travel bucket list.

Articles By: Elyse Mayer

Candidate Experience

New Workable Template: Candidate Personas

Looking for a workable template to get you started building candidate personas? Found. The intent of a talent network is to catch candidates’ attention, get them interested in ...

Best Recruitment Marketing Articles of the Week 7.6 to 7.10

It’s that time again! We’re rounding up the best of the week in recruitment marketing. But first, here are our picks for content and tweet of the week. ...
Employer Brand

WEBINAR: Think Like a Marketer: How 3 Leading Organizations Get More Qualified Candidates

What do CH2M, CDW and The Cheesecake Factory have in common? They’re global leaders transforming the front end of their talent acquisition processes through recruitment marketing strategies. They’re ...
Employer Brand

Email Best Practices for Recruiting Organizations

ATTN: Talent Acquisition teams. If there is a key area to borrow from the marketing side of the house, it’s in email marketing best practices. Pardot, one of ...
Candidate Experience

10 (One-Sentence) Examples of Exceptional Candidate Experience

What separates an average candidate experience from an exceptional one? Gerry Crispin of The Talent Board, creator of the Candidate Experience Awards, outlined a few key characteristics in a ...

Best Recruitment Marketing Articles of the Week 6.22 to 6.26

Whew! Busy week for us at SmashFly, with an awesome rooftop clambake party with fellow HCI 2015 sponsor Randstad Sourceright; a great presence at HCI 2015; and a ...

Stellar Sessions, Selfies & Social at #HCIEvents

HCI 2015 was a blast. Education, entertainment, insights and fun all in one. Check out the highlights in this Storify. [View the story “Stellar Sessions, Selfies & Social ...
Employer Brand

3 Reasons Why You Need the Recruiter’s Guide to Content Marketing

Disclaimer: I love this new guide because I am a content strategist AND I spend much of my time understanding and writing for the recruiting and talent acquisition ...
Recruiting Technology

The Impact of Talent Network Forms in Driving Qualified Candidates

Take a look at how companies like CDW, CH2M, McGraw Hill Financial and The Cheesecake Factory are using talent network forms to drive big results in qualified applicants, ...
Employee Referrals

11 Ways Your Team Can Start Recruitment Marketing NOW

A candidate’s decision to take their career to your organization can involve as many as 12 touch points with your employer brand―from your career site to social media ...