Elyse Mayer

Elyse Mayer

I'm the Director of Marketing at SmashFly, where I own everything from content strategy and customer stories to partner marketing and social media. I spent 5 years in digital marketing and content marketing agencies before taking my talents to the talent acquisition world. For the past 3 years, I've thrived on helping talent acquisition leaders and recruiters learn and excel in marketing tactics to bolster their recruitment marketing strategies and create more unique experiences. Personally, I like to tear through 20 books a year, and am slowly checking countries off my travel bucket list.

Articles By: Elyse Mayer


Q&A with VP Engineering Tim Hennessy: On Creativity and Recruitment Marketing

I was able to squeeze a tiny bit of time from our VP of Engineering’s schedule to talk about SmashFly, development, and most importantly, rocking out. How has ...

Seriously, What’s in the Box?

There’s been a mysterious, large box floating around the SmashFly office for a few days now. No has claimed it. And it’s taking on a life of its own. ...
Candidate Experience

Starting Your Mobile Recruiting Strategy: The Checklist

If you haven’t heard yet (it’s everywhere!), Mobilegeddon is coming. Tomorrow. So what are you going to do about it? On April 21, Google will roll out an algorithm ...
Candidate Experience

Forrester Webinar: The New Role of Recruiters in Talent Acquisition

Just as the internet, social media, reviews and mobile changed the way we shop for products and services, they’ve also changed the way candidates “shop” for jobs. Claire ...
Employer Brand

Case Study: How Eaton Powers Recruiting with SmashFly

We’re excited to share a case study featuring our customer Eaton, a $22.6 billion power management company with 102,000 employees and operations in 175 countries. SmashFly’s Total Recruitment ...
Recruiting Technology

New Customer: Twilio

We’re so pumped to be able to assist another modern thinking talent acquisition team in gaining and building relationships with modern candidates. Today, SmashFly announced that Twilio, a ...
Candidate Experience

You’ve Been the Candidate: So Think Like One [in Mobile]

There is a driving similarity between us marketers, HR managers and recruiters: Every single one of us has been a job candidate. We’ve been the active candidate, constantly ...
Employee Referrals

Do You Have an Employee Referral Program?

There is much said on the importance of employee referrals in talent acquisition. SmashFly is on a mission to learn how employee referrals stack up against your other sources ...
Employer Brand

5 Eye-Openers from “Recruiter’s Guide to Inbound Marketing”

There’s not even a Wikipedia entry for “recruitment marketing” yet (we’re in the works), so you know it’s a forward-thinking concept. Recently, we worked closely with Matt Charney ...
Employer Brand

The Do’s and Don’ts of Recruitment Marketing

There are five main components of a successful recruitment marketing strategy―but not all strategies are created equal. So why not listen to major organizations that are succeeding? We’ve ...