Elyse Mayer

Elyse Mayer

I'm the Director of Marketing at SmashFly, where I own everything from content strategy and customer stories to partner marketing and social media. I spent 5 years in digital marketing and content marketing agencies before taking my talents to the talent acquisition world. For the past 3 years, I've thrived on helping talent acquisition leaders and recruiters learn and excel in marketing tactics to bolster their recruitment marketing strategies and create more unique experiences. Personally, I like to tear through 20 books a year, and am slowly checking countries off my travel bucket list.

Articles By: Elyse Mayer

Talent Acquisition

Hiring With Purpose: 11 One-Liners From Talent Leaders

What does hiring with purpose mean? Can purpose actually affect business success and your bottom line? Why does hiring the right people seem so much more challenging today? ...
Talent Acquisition

The Tweet-takeaways From Talent of Tomorrow Virtual Event

How does purpose drive business success and employee happiness? Why should we lead with employer brand over jobs? Which technologies make up the optimal technology stack? Who is ...
Talent Pipelines

The Result of Re-Marketing to Your Own Leads

Think about all the contacts you’ve gathered, connections you’ve made, applications you’ve received and silver medalists passed on in the last year of recruiting. What about the last 5 ...
Talent Acquisition

Forget the War for Talent; Now It’s the Fight for Fit

Yes, we all know about the War for Talent. And nearly everyone in talent acquisition (aptly led by Josh Bersin) has conceded that they lost, and the talent won. ...
Recruiting Initiatives

Why Aren’t We Nurturing Hourly Leads?

I worked as a server at the Olive Garden in college. Good times, although I will never subject a waiter to an order of endless soup, salad and ...
Sourcing

#WeControltheRobots: Top Tweets from SourceCon 2017

You can’t not start following a hashtag when it’s #WeControltheRobots. Then when you realize it’s also the theme of #SourceCon, you jump on both. SourceCon ALWAYS live up ...
Recruiting Technology

A Decade of Change in Recruiting: What’s Next?

Looking back 10 years is … nostalgic and astounding: 2014: Mobile devices accounted for 25% of all web usage. 2012: Facebook reached 1 billion users. 2011: LinkedIn launches ...
Recruitment Marketing Platform

Should You Break Up With Your Recruitment Marketing Agency?

You love them, you love them not. You love them, you love them not. Valentine’s Day really takes a toll on the hearts and minds in relationship limbo. ...
Recruitment CRM

What a Recruitment CRM Should Really Do

Everyone and their mother wants a recruitment CRM (Candidate Relationship Management) tool these days. In this case, rightfully so: With competition for top talent tougher than ever, Microsoft’s ...
What's Happening

Best Talent Acquisition Articles of the Week

Last week, I was in a serious #SRSC trance, getting all the Twitter goodness from afar. (You can see the Storify I created here). This week, I was ...
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