Joshua Zywien

Joshua Zywien

Articles By: Joshua Zywien

Recruitment CRM

A Marketer’s Take on SmashFly’s New Email Editor

Working in Marketing for a vendor in the talent acquisition technology space is an interesting view into two drastically different worlds. On one hand, working on a small, ...
Recruiting Technology

SmashFly Goes Full CMS: A New Era in Owning Your Employer Brand

I created my first “website” in 2007. Although, really, it wasn’t a website. It was a crappy blog about baseball. I was a sports journalist at the time ...
What's Happening

SmashFly Goes Global: What Belfast Means for Our Future

Two weeks ago, I spent a few days doing all the things you’d expect a tourist visiting Ireland to do. I drank more Guinness and Bushmills than I’d ...
Talent Acquisition

A Tip for Recruitment Marketers — From a Marketer

Psst. Over here. Yea, here. I’ve got a secret to share with all the employer brand leaders, recruiters, recruitment marketers, and talent acquisition pros who share an aspiration ...
Recruiting Initiatives

How to Drive Interest Before Your Recruiting Events (in 500 Words)

I’ll be honest, it’s been a while since I attended a recruiting event as a candidate. But I still vividly remember what I hated about those events. Here’s ...

Hype vs. Reality: The Curse of Shiny Objects in HR Tech

That headline is a little misleading. I love shiny new things. And I’m a notorious (and often obnoxious) early adopter — typically, at the expense of my family, ...
Talent Pipelines

The Real Risks of the Healthcare Talent Crunch

Two months ago, I found myself in an emergency room in Michigan with a 104-degree fever. I’d taken Advil to bring it down, but it wasn’t working. And, ...
Employee Referrals

The Referral Rundown: Your Most Pressing Questions

If you’re not thinking about referral programs strategically, I’m here to change your mind (and offer tips!). Recently, I spoke on a webinar with Glassdoor for Employers’ Mallory ...
Recruitment Marketing

Status Quo Won’t Help You Win the War for the Right Talent

Remember when Super Bowl ads were all about dancing babies, beer, and cars? I guess they still are — with puppies, horses, and monkeys mixed in. But earlier ...