Katrina Kibben

Katrina Kibben

Katrina Kibben is the Founder and CEO of Three Ears Media, a firm dedicated to teaching recruiters to be better communicators and writers. For most of Katrina's career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver creative, strategic recruitment marketing that makes the right people apply. Katrina has also spoken at events around the world and written for Fortune, The Chicago Tribune and many other digital publications.

Articles By: Katrina Kibben

Recruitment Marketing

Trailblazing: The Talent It Takes for Great Recruitment Marketing

There’s so much about work that’s forgettable – the monotony of the commute, the coffee, and the routines. It’s pretty easy to click and clone the day away ...

How to Capitalize on Personalized Recruitment

Amazon has billions of data points that they leverage to populate their well-liked “Recommended For You” section. It’s fascinating—and sometimes a bit creepy— just how accurately they can ...
Candidate Experience

Why You Should Address Job Seekers’ FAQs (and How)

They’re frequently asked questions for a reason… Do you remember looking for a new job? No doubt you had more than a few outstanding questions beyond what you ...
Career Site Optimization

You Are What You Search: How to Write Job Posts from the Candidate’s Perspective

There are personality tests that will try to make you pick between an apple or orange, red or blue, all in an attempt to collect this series of ...
Candidate Experience

Commanding the Candidate Experience: 3 Tactics You Haven’t Tried Before

When I started my first job in social media, flash mobs were all the rage. Seriously, there were flash mobs for everything. Proposals, music videos, puppies and of ...

Opportunity Awaits: SEO For Recruiting

For years, hiring teams have ignored SEO and organic search in conversations about candidate experience and recruiting. Over the last 10 years I’ve spent writing in this industry, ...