Lori Sylvia

Lori Sylvia

Lori is the Chief Marketing Officer at SmashFly Technologies. Follow her on Twitter @lorimsylvia.

Articles By: Lori Sylvia

Recruitment Marketing Platform

New Recruitment Marketing Index Marks a Milestone for Recruitment Marketing Platforms

This is a big moment for talent acquisition technology – and for recruitment marketers. : Aptitude Research Partners’ 2017 Recruitment Marketing Index. This report succeeds in three very ...
Talent Acquisition

Generation Why: The Attitudinal Shift Uniting Today’s Workforce

In Talent Acquisition, when we say it’s getting harder than ever to hire, it’s not just an understatement – it’s far too simplistic. Recruiters talk about low unemployment, ...
Recruitment Marketing

New Research: Fortune 500 Make Strides in Recruitment Marketing

If you think recruiting is hard as hell, welcome to 2017. U.S. employers are entering 2017 facing a fiercely competitive job market in which skilled talent is in ...
Candidate Experience

Listen to Your Candidate Throughout Their Journey

The voice of the candidate is shaping your company’s candidate experience in new ways throughout the pre-apply and post-apply stages. As candidates seek a deeper connection and more knowledge about your organization and its culture earlier in their career search, you need to be ready to not only inform them but entice them with the potential of working at your organization long before it’s time to click an “Apply” button.
Recruitment Marketing

Great Clips Chooses SmashFly’s Total Recruitment Marketing Platform

We’re really excited to welcome Great Clips to the SmashFly customer community! Headquartered in Minneapolis, Great Clips is the world’s largest hair salon brand with a franchise network ...
Candidate Experience

SmashFly 2015 Recruitment Marketing Report Card: How Does Your Organization Compare?

Recruiters understand that the talent acquisition universe has changed. Candidates have more choices than ever before.  The labor market has improved, unemployment is at a seven-year low and ...
Employee Referrals

Redefining Employee Referral Programs into the Modern Referral Network

Ask a recruiter where she gets the highest quality candidates, and she likely will say from employee referrals. If employee referrals are so valuable, why aren’t they getting ...

What Bersin’s 2015 Talent Acquisition Factbook Tells Us About What’s Broken in Recruiting

Last week, Bersin by Deloitte released its 2015 Talent Acquisition Factbook, and the numbers tell the story that every talent acquisition leader knows firsthand: It’s costing more and ...
Candidate Experience

Game of Thrones & Talent Acquisition Technology: Who Can Unite the Kingdoms?

Spoiler Alert: If you aren’t current on Game of Thrones, go catch up and come back :).  (How are you not up to date anyway?!) Game of Thrones ...