Robert Mattson

Robert Mattson

As VP of Marketing at SmashFly, Robert drives the strategy behind everything from product marketing to brand storytelling. He has over 25 years of experience in the content and product marketing fields, gained at companies including ADP, Ceridian, and Telerik.

Articles By: Robert Mattson

Recruiting Technology

Are You Using AI to Find Value in Your Recruiting?

I was at the bank with my son the other day and it got me thinking. Each day I put any spare change into a jar in the ...
Employer Brand

How to Tell a Better Story (in 500 Words)

Stories are memorable. I know that goes without saying, but a story that includes a statistic is more than a dozen times more memorable than a statistic alone. ...
Employer Brand

The Best Interview Question Ever

I’m interviewing people next week. We need a Digital Marketing Manager and I have some solid candidates, so I’m excited about the upcoming process. I’m a bit of ...