Shaunda’s passion in everything she does is to impact people’s lives for the better. In her role “selling experiences” at GE as Global Employment Brand Leader, she set out to modernize the organization’s recruitment strategy and bolster its employer brand. Today, she runs a global team of three full-tim employment brand leaders and a council of 35+ members. Her mission: to build employer branding across all functions and regions, in all GE businesses, and within all GE employees. Her 10+ years of experience in training professionals and companies on how to brand themselves have played a key role in her success.