Tracey Parsons

Tracey Parsons

Tracey is the Director of SmashFly's Recruitment Marketing Practice, designed to help customers change their recruiting focus to how they interact with talent and measure outcomes at every step of the candidate journey. Tracey has extensive experience in client strategy, digital development, thought leadership development, brand development and consulting at companies like TMP Worldwide and her own consultancy, Parsons Strategic Consulting.

Articles By: Tracey Parsons

Career Site Optimization

How to Write an Epic Job Description (in 500 Words)

With the average candidate visiting between 12-18 sites before they even get to your jobs, it’s exceptionally important to use that job real estate wisely once they do. ...
Candidate Experience

Brands: Be Useful, Not Just “Human”

Back in 2005, I launched a MySpace campaign for a company I worked for. (Pause for effect.) It was a way to connect with potential customers in a ...
Employer Brand

Recruitment Marketing, Recruitment Advertising & Employer Branding Aren’t Interchangeable

It’s amazing when we, and our thinking, can evolve quickly. But a lot of times, things get lost in translation – we take what we know about one ...
Employer Brand

SERIES: You’re a Recruitment Marketing Rebel If…

The following series is inspired by the amazing Apple Think Different campaign from the personal computing revolution. There are a lot of parallels between that era and the” ...
Candidate Experience

SERIES: You’re a Recruitment Marketing Troublemaker If…

The following series is inspired by the amazing Apple Think Different campaign from the personal computing revolution. There are a lot of parallels between that era and the” ...
Employer Brand

SERIES: You’re a Recruitment Marketing Crazy One If…

The following series is inspired by the amazing Apple Think Different campaign from the personal computing revolution. There are a lot of parallels between that era and the” ...
Talent Pipelines

Questioning the Old Paradigm: Should You Advertise Last?

Marketing is a practice that is both art and science. As we get more advanced in the discipline of Recruitment Marketing, it’s time to ask: Why do we ...
Candidate Experience

OK, It’s Time to Court Your Candidates

Richard Burton once wrote to Elizabeth Taylor: “My blind eyes are desperately waiting for the sight of you.” We’re all Richard Burton when tasked with filling a position ...
Candidate Experience

Attracting Passive Candidates? No Such Thing

“Passive candidates” are such a maddening group. (And if you saw me speak at #SRSC, you saw my frustration live in person.) It’s no wonder we call them ...
Employee Referrals

Employee Referral Programs: A Talent Acquisition No-Brainer

Put yourself in a candidate’s shoes: Imagine if you had a close friend working for a company you were considering, providing you with an insider’s perspective. You’d know ...
X