Tracey Parsons

Tracey Parsons

Tracey is the VP of SmashFly's Recruitment Marketing Center of Excellence, designed to help customers change their recruiting focus to how they interact with talent and measure outcomes at every step of the candidate journey. Tracey has extensive experience in client strategy, digital development, thought leadership development, brand development and consulting at companies like TMP Worldwide and her own consultancy, Parsons Strategic Consulting.

Articles By: Tracey Parsons

Candidate Experience

Want Your Recruitment CRM to be Effective? Focus on Relationship Building

This post originally appeared on Cornerstone OnDemand’s ReWork Blog.  While applicant tracking systems (ATS) have enabled companies to organize applicants in one system, magnified reach from digital advertising ...
Employer Brand

The New Normal: The Impact of Facebook’s News Feed Changes on Employer Brands

There’s something so jarring to people across the world when Facebook announces it’s changing … well anything (we’re creatures of technology habits!). This time it happens to be ...
Employer Brand

B2B, B2C… What About B2T?

Over the last decade we have seen a significant shift of power in the labor market, from one that is employer-driven to one that is more candidate-driven than ...
Career Site Optimization

How to Write an Epic Job Description (in 500 Words)

With the average candidate visiting between 12-18 sites before they even get to your jobs, it’s exceptionally important to use that job real estate wisely once they do. ...
Candidate Experience

Brands: Be Useful, Not Just “Human”

Back in 2005, I launched a MySpace campaign for a company I worked for. (Pause for effect.) It was a way to connect with potential customers in a ...
Employer Brand

Recruitment Marketing, Recruitment Advertising & Employer Branding Aren’t Interchangeable

It’s amazing when we, and our thinking, can evolve quickly. But a lot of times, things get lost in translation – we take what we know about one ...
Employer Brand

SERIES: You’re a Recruitment Marketing Rebel If…

The following series is inspired by the amazing Apple Think Different campaign from the personal computing revolution. There are a lot of parallels between that era and the” ...
Candidate Experience

SERIES: You’re a Recruitment Marketing Troublemaker If…

The following series is inspired by the amazing Apple Think Different campaign from the personal computing revolution. There are a lot of parallels between that era and the” ...
Employer Brand

SERIES: You’re a Recruitment Marketing Crazy One If…

The following series is inspired by the amazing Apple Think Different campaign from the personal computing revolution. There are a lot of parallels between that era and the” ...
Talent Pipelines

Questioning the Old Paradigm: Should You Advertise Last?

Marketing is a practice that is both art and science. As we get more advanced in the discipline of Recruitment Marketing, it’s time to ask: Why do we ...
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