Where the recruitment marketing universe expands.

Candidate Experience (200)

Candidate Experience

Texting Talent: Y/N/M?

I am the person whose mobile Gmail app always has a number bubble on it. This weekend, it stood at 12,576. I finally decided it was time to ...
Candidate Experience

Want Your Recruitment CRM to be Effective? Focus on Relationship Building

This post originally appeared on Cornerstone OnDemand’s ReWork Blog.  While applicant tracking systems (ATS) have enabled companies to organize applicants in one system, magnified reach from digital advertising ...
Candidate Experience

The Anatomy of the Perfect Recruiting Email

Think about the last non-work-related email you opened. Do you even remember it? If you can, what made it memorable? The best emails start with excitement, relevancy and, ...
Candidate Experience

How to Find the Best Content for Email Newsletters (in 500 Words)

Talent newsletters represent something of an emerging art form in recruitment marketing. They provide an opportunity to tell your brand’s story in a creative, engaging way. The best ...
Candidate Experience

Terms of (Employment) Endearment

In a space defined by employer brands, social recruiting, and feel-good company cultures, compliance and legal are often an afterthought. I can’t say it’s surprising. After all, we’re ...
Candidate Experience

Hourly Candidates: How to Meet Them Where They Are

Salaried employees. Hourly employees. Contract employees. Today’s workforce is made up of a dynamic mix of different types of workers—each possessing unique perceptions, attitudes and behaviors when it ...
Candidate Experience

4 Reasons Video is Your New Recruiting Holy Grail

This post originally appeared on Cornerstone OnDemand’s ReWork Blog.  Get this: There is more video content uploaded to the web in a month than created for TV in ...
Candidate Experience

The Candidate Journey Is Not Linear

I have a confession to make: I’m over “the funnel.” (Shhh, don’t tell the Marketing Gods.) I’ll level set with you: this ubiquitous funnel has some value. It’s ...
Candidate Experience

Brands: Be Useful, Not Just “Human”

Back in 2005, I launched a MySpace campaign for a company I worked for. (Pause for effect.) It was a way to connect with potential customers in a ...
Candidate Experience

SERIES: You’re a Recruitment Marketing Troublemaker If…

The following series is inspired by the amazing Apple Think Different campaign from the personal computing revolution. There are a lot of parallels between that era and the” ...
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