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Candidate Experience (200)

Candidate Experience

Terms of (Employment) Endearment

In a space defined by employer brands, social recruiting, and feel-good company cultures, compliance and legal are often an afterthought. I can’t say it’s surprising. After all, we’re ...
Candidate Experience

Hourly Candidates: How to Meet Them Where They Are

Salaried employees. Hourly employees. Contract employees. Today’s workforce is made up of a dynamic mix of different types of workers—each possessing unique perceptions, attitudes and behaviors when it ...
Candidate Experience

4 Reasons Video is Your New Recruiting Holy Grail

This post originally appeared on Cornerstone OnDemand’s ReWork Blog.  Get this: There is more video content uploaded to the web in a month than created for TV in ...
Candidate Experience

The Candidate Journey Is Not Linear

I have a confession to make: I’m over “the funnel.” (Shhh, don’t tell the Marketing Gods.) I’ll level set with you: this ubiquitous funnel has some value. It’s ...
Candidate Experience

Brands: Be Useful, Not Just “Human”

Back in 2005, I launched a MySpace campaign for a company I worked for. (Pause for effect.) It was a way to connect with potential customers in a ...
Candidate Experience

SERIES: You’re a Recruitment Marketing Troublemaker If…

The following series is inspired by the amazing Apple Think Different campaign from the personal computing revolution. There are a lot of parallels between that era and the” ...
Candidate Experience

Why You Should Attract and Impress the Talent You Don’t Hire

As recruitment marketing professionals, we talk a lot about the candidate experience and how it helps us hire the best talent. What we don’t talk about enough is ...
Candidate Experience

On Transform Recruitment Marketing Podcast: Personalization

This week I talked to SmashFly Product Expert Debbie Tuel to discuss personalization and its impact on delivering better experiences for candidates. We discuss Debbie’s journey to the talent ...
Candidate Experience

The New Black Hole in Your Candidate Experience

Picture two journeys. Journey 1: You are a candidate. You research potential employers. You’ve updated your resume. You wrote that cover letter. And you went through a 20-minute-plus ...
Candidate Experience

Personalization Drives a Powerful Candidate Experience

Ted is looking for a job. While he’s riding the train to work, he visits the careers page for Company A, clicks through some content, reads about some ...
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