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Career Site Optimization

This category contains 157 posts

Tips for Creating Exceptional Career Sites

The Art and Science of Creating Exceptional Career Sites from SmashFly Technologies We called this webinar trio the “Recruitment Marketing Dream Team,” and that they were. CEO of The Muse Kathryn Minshew, Founder of Proactive Talent Strategies Will Staney and Director of Recruitment Marketing Practice of SmashFly Tracey Parsons shared their tips for creating exceptional… Continue Reading →

Career Site Tips From Will Staney, Kathryn Minshew and Tracey Parsons

We deemed our most recent webinar speakers “The Recruitment Marketing Dream Team,” and they proved it. Kathryn Minshew, CEO of The Muse, Will Staney, Founder of Proactive Talent Strategies, and Tracey Parsons, Director of Recruitment Marketing at SmashFly, discussed the art and science behind creating a career site masterpiece last week. The trio shared great… Continue Reading →

74% of Candidates Drop Off Your Apply Process: Now What?

Talent acquisition has been traditionally focused on the bottom of the funnel: apply. Every call-to-action is apply now or apply here. A majority of spend is thrust into job boards and LinkedIn. Social media and career sites revolve largely around job postings and job search. For most companies, apply may be the only call-to-action they… Continue Reading →

Why We Don’t Need to Reinvent the ATS: Part 1 of 2

This post was featured in Talent Culture in two parts: Why We Don’t Need to Reinvent the ATS and Talent Acquisition Technology: Reinvention and Innovation.  There are a lot of opinions, many conflicting, on how recruiting technology can help us innovate; how we find, attract, engage and nurture candidates in the recruiting process. One idea I… Continue Reading →

Best Recruitment Marketing Articles of the Week 4.20.15 to 4.24.15

It’s that time again: Our weekly feature on the best articles in recruitment marketing and other talent acquisition trends (and this week, an extra something a little off-topic). But first, our top content piece and tweet. Content of the Week After all the anticipation this month, Mobilegeddon finally arrived on Tuesday. Download our Mobile Recruiting Strategy… Continue Reading →

mobile recruiting checklist

Starting Your Mobile Recruiting Strategy: The Checklist

If you haven’t heard yet (it’s everywhere!), Mobilegeddon is coming. Tomorrow. So what are you going to do about it? On April 21, Google will roll out an algorithm update that will change the way mobile-friendliness is determined for search rankings. Simply, Google will give higher rankings to sites that pass its Mobile-Friendliness Test.   Why Does… Continue Reading →

Is Your Career Site Ready for Mobilegeddon?

In the next week, organizations across the world will experience one of the most impactful search updates in our lifetime (so far). But what does this Google algorithm change really mean for recruiting organizations? Here’s a quick primer to ensure you’re not caught unprepared.   What is Mobilegeddon? “Mobilegeddon” is what many in the tech industry… Continue Reading →

Employer Branding and Candidate Experience take center stage at #TMASRS

Last week, SmashFly helped underwrite the TMA Strategic Recruiting Summit in Miami, FL. There were a lot of learnings from last week’s event and we’ve put together a Storify where you’ll learn more on Employer Branding, Candidate Experience and Recruitment Marketing: [View the story “Employer Branding and Candidate Experience take center stage at #TMASRS” on… Continue Reading →

The Next Frontier in Talent Acquisition is Marketing

This post was originally posted on ERE. You can see the post and the comments to the original post on the site here. It’s increasingly obvious that in the next 2-5 years the top employers of choice will be the organizations that consistently communicate an authentic employer brand story and value proposition that wins the… Continue Reading →

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. Kyle’s been the… Continue Reading →

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