// archives

Career Site Optimization

This category contains 154 posts

Why We Don’t Need to Reinvent the ATS: Part 1 of 2

This post was featured in Talent Culture in two parts: Why We Don’t Need to Reinvent the ATS and Talent Acquisition Technology: Reinvention and Innovation.  There are a lot of opinions, many conflicting, on how recruiting technology can help us innovate; how we find, attract, engage and nurture candidates in the recruiting process. One idea I… Continue Reading →

Best Recruitment Marketing Articles of the Week 4.20.15 to 4.24.15

It’s that time again: Our weekly feature on the best articles in recruitment marketing and other talent acquisition trends (and this week, an extra something a little off-topic). But first, our top content piece and tweet. Content of the Week After all the anticipation this month, Mobilegeddon finally arrived on Tuesday. Download our Mobile Recruiting Strategy… Continue Reading →

mobile recruiting checklist

Starting Your Mobile Recruiting Strategy: The Checklist

If you haven’t heard yet (it’s everywhere!), Mobilegeddon is coming. Tomorrow. So what are you going to do about it? On April 21, Google will roll out an algorithm update that will change the way mobile-friendliness is determined for search rankings. Simply, Google will give higher rankings to sites that pass its Mobile-Friendliness Test.   Why Does… Continue Reading →

Is Your Career Site Ready for Mobilegeddon?

In the next week, organizations across the world will experience one of the most impactful search updates in our lifetime (so far). But what does this Google algorithm change really mean for recruiting organizations? Here’s a quick primer to ensure you’re not caught unprepared.   What is Mobilegeddon? “Mobilegeddon” is what many in the tech industry… Continue Reading →

Employer Brand

Employer Branding and Candidate Experience take center stage at #TMASRS

Last week, SmashFly helped underwrite the TMA Strategic Recruiting Summit in Miami, FL. There were a lot of learnings from last week’s event and we’ve put together a Storify where you’ll learn more on Employer Branding, Candidate Experience and Recruitment Marketing: [View the story “Employer Branding and Candidate Experience take center stage at #TMASRS” on… Continue Reading →

Recruitment Marketing

The Next Frontier in Talent Acquisition is Marketing

This post was originally posted on ERE. You can see the post and the comments to the original post on the site here. It’s increasingly obvious that in the next 2-5 years the top employers of choice will be the organizations that consistently communicate an authentic employer brand story and value proposition that wins the… Continue Reading →

recruitment automation

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. Kyle’s been the… Continue Reading →

The New Candidate Experience Journey [INFOGRAPHIC]

It’s no secret that talent acquisition is evolving faster than it ever has and much of it has been due to candidate expectations of employers what we like to call the “consumerization of the candidate experience.” Candidates expect an experience on par with the consumer experience and when they make purchase decisions (and what is… Continue Reading →

Top 10 Posts from the SmashFly Blog in 2014!

Every year at this time, we like to look back at the blog articles and content from the past year that were the most popular for us and most useful for our readers. It’s a great way to begin planning our content calendar for the next year with the biggest hot-button issues facing talent acquisition… Continue Reading →

5 Recruitment Marketing Articles of the Week 12.13.14 to 12.19.14

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering recruitment trends for 2015, mobile recruiting, and recruitment marketing . Before we begin, I’d also like to share news and articles from us this week that you… Continue Reading →

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