Career Site Optimization

This category contains 74 posts

Where does innovation come from in recruitment?

With the Recruiting Innovation Summit this week in San Francisco, I thought it was as good a time to discuss innovation in our space and discuss how and why it comes about. I’m not down there but our CEO Mike Hennessy & CSO Scott Fowle are, if you want to get your SmashFly fix. So … Continue reading »

Scott Fowle: Why I joined SmashFly

Editor’s Note:  This post is by our new Chief Sales Officer, Scott Fowle (see our press release here).  We are very excited to have him on our team at SmashFly and this blog shares his reason for joining SmashFly and his vision for the recruitment marketing technology marketplace. If there’s one thing I’ve realized in … Continue reading »

Is it time to brainstorm on your Employer Value Proposition?

This blog post was inspired by conversations with William Tincup.  Check him out on Twitter at @williamtincup and his internet radio show at DriveThruHR. Here’s a question: when’s the last time you really sat down with your team and discussed the true value proposition that you provide candidates and how to most effectively message this … Continue reading »

5 Best Recruitment Marketing Articles of the Week 4.20.13 to 4.26.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about mobile Career Sites, social recruiting, technology, content and changing skills. A reminder that the Candidate Experience Awards have started … Continue reading »

Be a Good Doctor with your Employer Branding

I was talking to a colleague about messaging the other day and he had a really good analogy that I wanted to share in thinking about how and what you communicate with your target market.  He mentioned trying to be a “good doctor” when you are creating messaging and deciding on what to communicate. Here’s … Continue reading »

Mobile in Recruiting: What does that mean?

Mobile is one of the biggest buzzwords in business today.  And organizations are trying to figure out how to leverage mobile not only to improve employees ability to do work better but also to better the overall experience for customers and other stakeholders.  However, when someone says you need to think about Mobile, this can … Continue reading »

The Masters and a potential Employer Branding campaign

If you are a fan of golf or just like history, the world’s most prestigious golf tournament, The Masters, is starting today at Augusta.  While the 2013 Masters offers a bevy of great story-lines with Tiger’s recent resurgence to Bubba Watson’s tearful defense of last year’s title, I really always tune in for the tradition … Continue reading »

Recruiting Insights from this year’s Cinderella Florida Gulf Coast

If you are like me, this year’s March Madness has led to a lot of busted brackets and little hope of winning any of my bracket pools.  But with all the upsets, have come some great teams and stories especially among the Cinderellas.  With one of the best stories being Florida Gulf Coast. From the … Continue reading »

5 Best Recruitment Marketing Articles of the Week 3.16.13 to 3.22.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about the Source of Hire, outlawing HR, recruiters and refs, the value of sourcing and talent acquisition value mapping. Here … Continue reading »

Preparation before the Storm: Recruiting Style

If you are in the Northeast like me, you are more than likely getting pelted by what is another winter storm.  But you are probably not surprised.  It’s winter and you’ve done what you need to in order to prepare for the occasional snow storms that happen at this time of year.  You have your … Continue reading »

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