Career Site Optimization

This category contains 147 posts

Questions Answered: Trilogy of Modern Talent Acquisition with @GDforEmployers and @SmashFly

On Wednesday, I had the pleasure to co-present on a webinar with Glassdoor Talent Acquisition Manager Dina Rulli on the “Trilogy of Modern Talent Acquisition.” It turned out to be a tremendous discussion on the relationship between Employer Branding and Recruitment Marketing, as well as key trends occurring today in the candidate experience and with … Continue reading

Top 10 Posts from the SmashFly Blog in 2014!

Every year at this time, we like to look back at the blog articles and content from the past year that were the most popular for us and most useful for our readers. It’s a great way to begin planning our content calendar for the next year with the biggest hot-button issues facing talent acquisition … Continue reading

5 Recruitment Marketing Articles of the Week 12.13.14 to 12.19.14

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering recruitment trends for 2015, mobile recruiting, and recruitment marketing . Before we begin, I’d also like to share news and articles from us this week that you … Continue reading

5 Recruitment Marketing Articles of the Week 11.29.14 – 12.5.14

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering LinkedIn, recruitment challenges, performance curves, recruitment trends and Career Site. Before we begin, I’d also like to share news and articles from us this week that … Continue reading

3 Innovations Modernizing Talent Acquisition #HCIevents

Next week, the SmashFly team will be in San Francisco, CA to participate in the HCI Talent Acquisition Innovation Forum on December 11-12. If you are there, talk with us about all the innovations below and our Recruitment Marketing Platform at Table #1 (and please reach out to set up a meeting at the event!) … Continue reading

Oldie but Goodie: The Future of Corporate Career Sites

We have written over 700 blog posts on the SmashFly blog and many remain as relevant today as they were when we wrote them. On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. The evolution of the … Continue reading

A Look at the Talent Acquisition Technology Adoption Curve

Yesterday, we talked about the technology adoption curve and the benefits of being on the forward edge of the curve vs. being reactive to adopting more mature technologies. You can read the post here. For this post, I want to look at the talent acquisition technology space and where many of the technologies we use … Continue reading

5 Recruitment Marketing Articles of the Week 7.19.14 to 7.25.14

Here is our weekly feature in which we share the top articles we enjoyed from last week about recruitment marketing and other recruitment trends. In this article, we’ll be talking about new model for recruitment, the next wave in HR Tech, source of hire, website optimization and social recruiting. I’d also like to share news and … Continue reading

3 Important Lessons on the Candidate Experience from American Express

As a marketer, I’ve always been fascinated by the customer service experiences that I have as a consumer and the different methods used by companies to communicate with customers.  I’ve had bad experiences and great ones and it was a very good experience yesterday that I would like to share as it provides some insight … Continue reading

5 Critical Areas to Focus On for Mobile Recruiting

One of the biggest disruptions for marketing and recruiting professionals over the past few years has been the emergence of mobile as a platform.  It makes sense.  Potential customers and qualified candidates are connected constantly with their smartphones and it’s integral for organizations are able to engage with candidates at any time they decide to … Continue reading

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