Where the recruitment marketing universe expands.

Employee Engagement (200)

Talent Acquisition

Hiring With Purpose: 11 One-Liners From Talent Leaders

What does hiring with purpose mean? Can purpose actually affect business success and your bottom line? Why does hiring the right people seem so much more challenging today? ...
Employee Referrals

The Referral Rundown: Your Most Pressing Questions

If you’re not thinking about referral programs strategically, I’m here to change your mind (and offer tips!). Recently, I spoke on a webinar with Glassdoor for Employers’ Mallory ...
Social Recruiting

GE’s Recruitment Marketing Results on Zero Budget

We’re all asked to do more with less these days. In fact, when I started my recruitment marketing journey at GE, I was charged with telling the GE ...
Employee Referrals

Employee Referral Programs: A Talent Acquisition No-Brainer

Put yourself in a candidate’s shoes: Imagine if you had a close friend working for a company you were considering, providing you with an insider’s perspective. You’d know ...
Employee Referrals

The Link Between Employer Branding + Employee Referrals

We live in a time when we have more information and more choices than we can ever imagine or need. As consumers, we have virtually unlimited choices when ...
Employee Referrals

Case Study: Optimizing Recruitment Marketing Strategies to Exceed Hiring Goals

In 2012, Bright House Networks started a large and essential initiative to improve recruiting across the company. It’s first crucial steps were to create a Center for Excellence ...
Employee Engagement

You Can’t Have a Great Employer Brand Without Great Employee Stories

If your employees can’t tell you your Employer Value Proposition (EVP), then it probably isn’t your EVP. Your EVP and employer brand live and breathe and are ingrained ...
Employee Engagement

Using Stories in Your Recruitment Marketing Strategy – Part 2: How?

In Part 1 of this series, we heard a story that really reinforced a company’s pursuit of its mission, and we learned why companies should use stories like ...
Employee Engagement

Using Stories in Your Recruitment Marketing Strategy – Part 1: Why?

We’d like to start with a quick story we heard very recently: Early on in Kasasa’s existence, CEO Gabe Krajicek visited the president of a community bank in ...
Employee Engagement

Encourage Employees’ Personal Brands To Strengthen Your Employer Brand

According to recent research, fewer than half of recruiters understand and can articulate the employment brand of their respective organizations (CEB’s Employment Brand Effectiveness Survey, 2014). Additionally, this ...
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