Where the recruitment marketing universe expands.

Employer Brand (200)

Employer Brand

How to Make Your Careers Newsletter Un-Boring (in 500 Words)

But with all the inbox clutter, your employer brand has to stand out among the other subject lines and make top candidates take action and click. How? You ...
Employer Brand

What Being a Best Place to Work Two Years in a Row Says About Our Culture

SmashFly CEO Mike Hennessy talks about what it means to create a great employee culture that grows as your company grows, and how it feels to be voted a Best Place to Work two years in a row.
Career Site Optimization

Preparing Your Career Site for Google’s Next Big Update

In 2003 at SES Boston, Google introduced “Boston,” the first named Google update. Since then webmasters and site owners have been responsible for reacting to the various algorithm ...
Candidate Experience

2016 Recruitment Marketing Idea Series: Mark Newman on Transparency

This is one of 37 ideas from leading talent acquisition thought leaders and practitioners in the 2016 Recruitment Marketing Ideabook.  Transparency throughout the recruitment process is critical. Employers ...
Tracey Parsons

Meet a Contributor

Tracey Parsons

Tracey is the Director of SmashFly's Recruitment Marketing Practice, designed to help customers change their recruiting focus to how they interact with talent and measure outcomes at every step of the candidate journey. Tracey has extensive experience in client strategy, digital development, thought leadership development, brand development and consulting at companies like TMP Worldwide and her own consultancy, Parsons Strategic Consulting.

Employer Brand

CH2M’s Organizational Transformation to a Recruiting Engine

CH2M's Organizational Transformation to a Strategic Recruiting Engine from SmashFly Technologies Amy Albright, Director of Global Recruiting Operations at CH2M, shared CH2M’s employer brand and recruitment marketing story ...
Career Site Optimization

SEO 101 for Talent Acquisition

SEO 101 for Talent Acquisition from SmashFly Technologies In a world where 76% of candidates spend time searching and researching information about employers before they ever apply, a ...
Employer Brand

How to Make a Better Recruiting Video

As video becomes an even bigger part of inbound marketing strategies to attract consumers, it’s finding an important role in recruitment marketing strategies to engage top talent. Findings ...
Candidate Experience

Attract Top Talent with Target Personas and Real Content

Recruiters have to do more than ever to successfully attract and engage top talent. The good news is there are best practices that recruiters can borrow from their ...
Elyse Mayer

Meet a Contributor

Elyse Mayer

I'm the Content Manager at SmashFly Technologies, giving the Talent Acquisition industry scoop on recruitment marketing one blog post, infographic, and report at a time.

Career Site Optimization

Tips for Creating Exceptional Career Sites

The Art and Science of Creating Exceptional Career Sites from SmashFly Technologies We called this webinar trio the “Recruitment Marketing Dream Team,” and that they were. CEO of ...
Employer Brand

3 Trends Defining Hiring Success In The Digital Economy

An organization’s ability to identify, attract, and plug in the most creative minds precisely when and where they are needed is the foundation for innovation. Therefore, designing and ...
Did You Know?
74%
of candidate leads drop off the application process
45%
of companies state improving the candidate experience is their top talent acquisition priority in 2016

SmashFly CEO Mike Hennessy shares our vision for recruitment marketing and the use of software for building pipelines of quality talent.