Where the recruitment marketing universe expands.

Employer Brand (200)

Career Site Optimization

Job Applications Are a Waste of Time: What to Do About It Now

According to the Forbes article, “Ten Reasons Online Job Applications Are a Waste of Time,” contributing author Liz Ryan, refers to job applications as “tedious and frustrating to ...
Employer Brand

Right-Now-Culture Content: Fuel Your Employer Brand Infinity Loop

This is a post from Stories Incorporated written in collaboration with Lauryn Sargent and based on content shared at Transform 2019. Recruitment marketers, we know you’re thinking about ...
Employer Brand

SCE’s Journey to Becoming a Next-Gen Energy Brand

Based on Leo’s mainstage session on SCE’s employer brand journey at Transform Live 2019. Access the session recording here. Changing the world is hard work. Or perhaps it would ...
Employee Engagement

The Employer Brand Infinity Loop: How Employee & Candidate Experience are Connected

Based on Adam’s mainstage session at Transform Live 2019. Access the session recording here. As a history buff, I appreciate the context and life lessons we can learn ...
AI

How to Capitalize on Personalized Recruitment

Amazon has billions of data points that they leverage to populate their well-liked “Recommended For You” section. It’s fascinating—and sometimes a bit creepy— just how accurately they can ...
Candidate Experience

Why You Should Address Job Seekers’ FAQs (and How)

They’re frequently asked questions for a reason… Do you remember looking for a new job? No doubt you had more than a few outstanding questions beyond what you ...
Career Site Optimization

Google Cloud Talent Solution’s Fix for Remote Job Seekers (and Why I Wish It Existed 10 Years Ago…)

A decade ago, my workday usually started like this: 6 am: Wake up, throw on my shoes, and sprint out the door for a quick run 6:30 am: ...
Career Site Optimization

You Are What You Search: How to Write Job Posts from the Candidate’s Perspective

There are personality tests that will try to make you pick between an apple or orange, red or blue, all in an attempt to collect this series of ...
Recruitment Marketing

Critical Lessons from the 2019 Recruitment Marketing Benchmarks Report

It’s 2019. Recruitment marketing isn’t a new concept. The best employers use recruitment marketing to differentiate themselves from the competition, connect with potential hires and create more compelling ...
Candidate Experience

Commanding the Candidate Experience: 3 Tactics You Haven’t Tried Before

When I started my first job in social media, flash mobs were all the rage. Seriously, there were flash mobs for everything. Proposals, music videos, puppies and of ...
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