Employer Brand

This category contains 343 posts

The New Candidate Experience Journey [INFOGRAPHIC]

It’s no secret that talent acquisition is evolving faster than it ever has and much of it has been due to candidate expectations of employers what we like to call the “consumerization of the candidate experience.” Candidates expect an experience on par with the consumer experience and when they make purchase decisions (and what is … Continue reading

5 Best Recruitment Marketing Articles of the Week 1.17.15 to 1.23.15

Editor’s Note: Since we took off last week, I’ve included a bonus article. Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering employer branding, bleeding edge recruiting trends, HR wishes and inbound recruitment. Before we … Continue reading

Questions Answered: Trilogy of Modern Talent Acquisition with @GDforEmployers and @SmashFly

On Wednesday, I had the pleasure to co-present on a webinar with Glassdoor Talent Acquisition Manager Dina Rulli on the “Trilogy of Modern Talent Acquisition.” It turned out to be a tremendous discussion on the relationship between Employer Branding and Recruitment Marketing, as well as key trends occurring today in the candidate experience and with … Continue reading

The Trilogy of Modern Talent Acquisition: Employer Branding, Recruitment Marketing and Unified Analytics [WEBINAR]

Today, SmashFly will be co-presenting a webinar with partner Glassdoor on the “Trilogy of Modern Talent Acquisition”. The webinar will be co-presented by SmashFly Director of Marketing Chris Brablc (me!) and Glassdoor Talent Acquisition Manager Dina Rulli.  It should be a tremendous discussion on the key trends affecting the candidate experience and talent acquisition as … Continue reading

5 Best Recruitment Marketing Articles of the Week 1.3.15 – 1.9.15

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering upcoming recruitment trends in 2015 as well as a look at the value of recruitment automation. Before we begin, I’d also like to share news and … Continue reading

Do We Lose the Human Element with Recruitment Automation?

The other day I read an interesting post by Ken Forrester on LinkedIn, “Recruitment Automation Is The New Headhunting”. It elicited a lot of great comments, some positive and some skeptical, on the use of marketing automation tactics in recruiting. One belief that I want to address is the thought that recruitment automation would take … Continue reading

Top 10 Posts from the SmashFly Blog in 2014!

Every year at this time, we like to look back at the blog articles and content from the past year that were the most popular for us and most useful for our readers. It’s a great way to begin planning our content calendar for the next year with the biggest hot-button issues facing talent acquisition … Continue reading

5 Recruitment Marketing Articles of the Week 12.13.14 to 12.19.14

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering recruitment trends for 2015, mobile recruiting, and recruitment marketing . Before we begin, I’d also like to share news and articles from us this week that you … Continue reading

#HCIEvents Recap: 2 Days of Innovation in San Francisco

This past week the SmashFly team headed down to the San Francisco Bay area for the HCI Talent Acquisition Innovation Forum. The event was a tremendous mixture of knowledgeable practitioners and leading technology companies and it turned out to be 2 days chock full of innovative techniques and practices utilized for top recruiting organizations. We’ve … Continue reading

5 Recruitment Marketing Articles of the Week 12.6.14 to 12.13.14

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering mobile recruiting, employer branding, best companies to work for, recruiting content and better emails. Before we begin, I’d also like to share news and articles from … Continue reading

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