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Employer Brand

This category contains 381 posts

Encourage Employees’ Personal Brands To Strengthen Your Employer Brand

According to recent research, fewer than half of recruiters understand and can articulate the employment brand of their respective organizations (CEB’s Employment Brand Effectiveness Survey, 2014). Additionally, this research shows that 80% of applicants’ decisions to apply to a company are informed by sources outside of the organization, including peer to peer, word of mouth,… Continue Reading →

How Transparent is Your Recruitment Marketing? [WEBINAR]

Today’s hiring economy is highly complex and competitive ― and finding top talent is harder than ever. Unemployment is at a seven-year low, and it’s taking increasingly longer to hire. In fact, attracting candidates and retaining current employees is a lot like attracting and retaining customers. Consumers can take up to 12 touch points with… Continue Reading →

Think Big, Act Bigger: The 2016 Recruitment Marketing Ideabook

What’s better than a book full of interesting ideas? A book full of interesting ideas you can actually use today (or tomorrow, if you need a little more time!). In this changing landscape of talent acquisition — where candidates are the new consumers and the competition for great talent is getting fiercer every day —… Continue Reading →

Why We Don’t Need to Reinvent the ATS: Part 1 of 2

This post was featured in Talent Culture in two parts: Why We Don’t Need to Reinvent the ATS and Talent Acquisition Technology: Reinvention and Innovation.  There are a lot of opinions, many conflicting, on how recruiting technology can help us innovate; how we find, attract, engage and nurture candidates in the recruiting process. One idea I… Continue Reading →

Your Questions Answered: “Think Like a Marketer” Webinar

There’s no better webinar than one filled with real-world results and actionable takeaways of how to make what you do better. We are so thankful to our customers Derina Adamczak of CH2M, Rick Rosario of CDW and Stacey Montalto of The Cheesecake Factory for answering some reflective (and tough!) questions during our recent “Think Like… Continue Reading →

recruitment marketing

Best Recruitment Marketing Articles of the Week 8.10 to 8.14

It’s Friday! High five. So now, time for one of our favorite parts of the week: compiling the best articles we read in recruitment marketing. But first, here’s a look at our content choice and tweet of the week.   Content of the Week Check out our CEO Mike Hennessy on DriveThruHr with William Tincup… Continue Reading →

A (Necessary) Storify for #SRSC

Of course, the Social Recruiting Strategies Conference (#SRSC) last week had Twitter feeds blowing up (it sort of had to). We kept an eye out for the best in conference swag, sessions and speakers, and rounded up our favorite tweets of conference.   [View the story “A (Necessary) Storify for #SRSC ” on Storify]

recruitment marketing

Best Recruitment Marketing Articles of the Week 7.20 to 7.24

We had an awesome week; it’s always great to attend an insightful conference in your own city, so kudos to the Social Recruiting Strategies Conference. We’ve also been paying attention to the best pieces this week in recruitment marketing to send your way. Enjoy.   Content of the Week Inspired by our recent webinar with… Continue Reading →

11 Ways Your Team Can Start Recruitment Marketing NOW

A candidate’s decision to take their career to your organization can involve as many as 12 touch points with your employer brand―from your career site to social media to a referral to an email. Further, Google recently published its perspective on “micromoments,” stating that it’s not just the last touch point before conversion, or “zero… Continue Reading →

Employees Talk: SmashFly Named One of Boston’s Best Places to Work

You know how they say things happen in 3s? It proved true for us at SmashFly recently: We launched a new version of our Total Recruitment Marketing Platform, more than a year in the making. We released the results of our first survey, “Beyond Employees: Employee Referral Programs Redefined.” We were named by Boston Business… Continue Reading →

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