Where the recruitment marketing universe expands.

Employer Brand (200)

Employer Brand

SCE’s Journey to Becoming a Next-Gen Energy Brand

Based on Leo’s mainstage session on SCE’s employer brand journey at Transform Live 2019. Access the session recording here. Changing the world is hard work. Or perhaps it would ...
Employee Engagement

The Employer Brand Infinity Loop: How Employee & Candidate Experience are Connected

Based on Adam’s mainstage session at Transform Live 2019. Access the session recording here. As a history buff, I appreciate the context and life lessons we can learn ...
AI

How to Capitalize on Personalized Recruitment

Amazon has billions of data points that they leverage to populate their well-liked “Recommended For You” section. It’s fascinating—and sometimes a bit creepy— just how accurately they can ...
Candidate Experience

Why You Should Address Job Seekers’ FAQs (and How)

They’re frequently asked questions for a reason… Do you remember looking for a new job? No doubt you had more than a few outstanding questions beyond what you ...
Career Site Optimization

Google Cloud Talent Solution’s Fix for Remote Job Seekers (and Why I Wish It Existed 10 Years Ago…)

A decade ago, my workday usually started like this: 6 am: Wake up, throw on my shoes, and sprint out the door for a quick run 6:30 am: ...
Career Site Optimization

You Are What You Search: How to Write Job Posts from the Candidate’s Perspective

There are personality tests that will try to make you pick between an apple or orange, red or blue, all in an attempt to collect this series of ...
Recruitment Marketing

Critical Lessons from the 2019 Recruitment Marketing Benchmarks Report

It’s 2019. Recruitment marketing isn’t a new concept. The best employers use recruitment marketing to differentiate themselves from the competition, connect with potential hires and create more compelling ...
Candidate Experience

Commanding the Candidate Experience: 3 Tactics You Haven’t Tried Before

When I started my first job in social media, flash mobs were all the rage. Seriously, there were flash mobs for everything. Proposals, music videos, puppies and of ...
Career Site Optimization

A Look at Cox Enterprises’ Consumer-Grade Career Site

Originally published on InFlight’s Blog. If you’re reading this, you likely know that the modern candidate has certain expectations when it comes to a company’s hiring process. Candidates ...
SEO

Opportunity Awaits: SEO For Recruiting

For years, hiring teams have ignored SEO and organic search in conversations about candidate experience and recruiting. Over the last 10 years I’ve spent writing in this industry, ...
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