Where the recruitment marketing universe expands.

Employer Brand (200)

Recruitment Marketing

Critical Lessons from the 2019 Recruitment Marketing Benchmarks Report

It’s 2019. Recruitment marketing isn’t a new concept. The best employers use recruitment marketing to differentiate themselves from the competition, connect with potential hires and create more compelling ...
Candidate Experience

Commanding the Candidate Experience: 3 Tactics You Haven’t Tried Before

When I started my first job in social media, flash mobs were all the rage. Seriously, there were flash mobs for everything. Proposals, music videos, puppies and of ...
Career Site Optimization

A Look at Cox Enterprises’ Consumer-Grade Career Site

Originally published on InFlight’s Blog. If you’re reading this, you likely know that the modern candidate has certain expectations when it comes to a company’s hiring process. Candidates ...
SEO

Opportunity Awaits: SEO For Recruiting

For years, hiring teams have ignored SEO and organic search in conversations about candidate experience and recruiting. Over the last 10 years I’ve spent writing in this industry, ...
Employer Brand

Career Sites: The Blank Canvas of Recruitment Marketing

One of the best parts about being a Customer Success Manager at SmashFly is being completely immersed in the recruitment marketing space. Career sites are like a blank ...
What's Happening

Thoughts from Thought Leaders: Fiserv’s Julia Levy

This is a series of Transform speaker spotlights ahead of Transform Virtual on June 21, 2018.   Julia At a Glance Title: Director of Talent Acquisition & Recruiting ...
Employer Brand

The New Normal: The Impact of Facebook’s News Feed Changes on Employer Brands

There’s something so jarring to people across the world when Facebook announces it’s changing … well anything (we’re creatures of technology habits!). This time it happens to be ...
Employer Brand

In Talent Acquisition, Every Day Is Super Bowl Sunday

This Sunday, the greatest spectacle in American sports will take place on the largest global stage. I am, of course, talking about the Super Bowl. This year, my ...
Employer Brand

B2B, B2C… What About B2T?

Over the last decade we have seen a significant shift of power in the labor market, from one that is employer-driven to one that is more candidate-driven than ...
Employer Brand

How to Tell a Better Story (in 500 Words)

Stories are memorable. I know that goes without saying, but a story that includes a statistic is more than a dozen times more memorable than a statistic alone. ...
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