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Employer Brand

This category contains 384 posts

CH2M’s Organizational Transformation to a Recruiting Engine

CH2M's Organizational Transformation to a Strategic Recruiting Engine from SmashFly Technologies Amy Albright, Director of Global Recruiting Operations at CH2M, shared CH2M’s employer brand and recruitment marketing story at HCI Boston earlier this year. Check out the Slideshare presentation of her session, which includes key insights on: Catalyst for Change: Why CH2M needed an employer brand… Continue Reading →

You Can’t Have a Great Employer Brand Without Great Employee Stories

If your employees can’t tell you your Employer Value Proposition (EVP), then it probably isn’t your EVP. Your EVP and employer brand live and breathe and are ingrained your employees. Without great people, you can’t have a great employer brand. This is why it’s so pivotal, and a true recruitment marketing best practice, to strengthen… Continue Reading →

6 Major Trends in Recruitment Marketing in 2016

The start of a new year is always an opportunity to evaluate the state of affairs in our industry. It’s a great time to take a look at what is shifting and emerging. So, in the spirit of trend spotting for 2016, the team at SmashFly, along with our friends at Aptitude Research Partners, have… Continue Reading →

Encourage Employees’ Personal Brands To Strengthen Your Employer Brand

According to recent research, fewer than half of recruiters understand and can articulate the employment brand of their respective organizations (CEB’s Employment Brand Effectiveness Survey, 2014). Additionally, this research shows that 80% of applicants’ decisions to apply to a company are informed by sources outside of the organization, including peer to peer, word of mouth,… Continue Reading →

How Transparent is Your Recruitment Marketing? [WEBINAR]

Today’s hiring economy is highly complex and competitive ― and finding top talent is harder than ever. Unemployment is at a seven-year low, and it’s taking increasingly longer to hire. In fact, attracting candidates and retaining current employees is a lot like attracting and retaining customers. Consumers can take up to 12 touch points with… Continue Reading →

Think Big, Act Bigger: The 2016 Recruitment Marketing Ideabook

What’s better than a book full of interesting ideas? A book full of interesting ideas you can actually use today (or tomorrow, if you need a little more time!). In this changing landscape of talent acquisition — where candidates are the new consumers and the competition for great talent is getting fiercer every day —… Continue Reading →

Why We Don’t Need to Reinvent the ATS: Part 1 of 2

This post was featured in Talent Culture in two parts: Why We Don’t Need to Reinvent the ATS and Talent Acquisition Technology: Reinvention and Innovation.  There are a lot of opinions, many conflicting, on how recruiting technology can help us innovate; how we find, attract, engage and nurture candidates in the recruiting process. One idea I… Continue Reading →

Your Questions Answered: “Think Like a Marketer” Webinar

There’s no better webinar than one filled with real-world results and actionable takeaways of how to make what you do better. We are so thankful to our customers Derina Adamczak of CH2M, Rick Rosario of CDW and Stacey Montalto of The Cheesecake Factory for answering some reflective (and tough!) questions during our recent “Think Like… Continue Reading →

recruitment marketing

Best Recruitment Marketing Articles of the Week 8.10 to 8.14

It’s Friday! High five. So now, time for one of our favorite parts of the week: compiling the best articles we read in recruitment marketing. But first, here’s a look at our content choice and tweet of the week.   Content of the Week Check out our CEO Mike Hennessy on DriveThruHr with William Tincup… Continue Reading →

A (Necessary) Storify for #SRSC

Of course, the Social Recruiting Strategies Conference (#SRSC) last week had Twitter feeds blowing up (it sort of had to). We kept an eye out for the best in conference swag, sessions and speakers, and rounded up our favorite tweets of conference.   [View the story “A (Necessary) Storify for #SRSC ” on Storify]

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