Where the recruitment marketing universe expands.

Employer Brand (200)

Employer Brand

How to Create an Employer Brand From Scratch

Originally published on the Glassdoor for Employers Blog.  “Your brand is what people say about you when you’re not in the room,” said Amazon.com founder Jeff Bezos. In other ...
Campus

How to Attract Soon-to-Be Grads With Your Employer Brand

Employer branding is not a one-size-fits-all exercise— your employer brand is unique to your organization and something that can be molded and shaped to attract ideal candidates. When ...
Employer Brand

Are You Renting or Owning? A Key Decision in Talent Acquisition

Ah, the age-old debate of renting vs. owning. Only in this instance, we’re talking about talent acquisition assets. Why are so many talent acquisition professionals renting? They rent ...
Employer Brand

How to Amp Up Your Recruiting Videos (in 500 Words)

Facebook now has 8 billion video views per day. . And 52% of marketing professionals worldwide name video as the type of content with the best ROI. Here’s ...
Tracey Parsons

Meet a Contributor

Tracey Parsons

Tracey is the Director of SmashFly's Recruitment Marketing Practice, designed to help customers change their recruiting focus to how they interact with talent and measure outcomes at every step of the candidate journey. Tracey has extensive experience in client strategy, digital development, thought leadership development, brand development and consulting at companies like TMP Worldwide and her own consultancy, Parsons Strategic Consulting.

Employer Brand

How to Make Your Careers Newsletter Un-Boring (in 500 Words)

But with all the inbox clutter, your employer brand has to stand out among the other subject lines and make top candidates take action and click. How? You ...
Career Site Optimization

Preparing Your Career Site for Google’s Next Big Update

In 2003 at SES Boston, Google introduced “Boston,” the first named Google update. Since then webmasters and site owners have been responsible for reacting to the various algorithm ...
Candidate Experience

2016 Recruitment Marketing Idea Series: Mark Newman on Transparency

This is one of 37 ideas from leading talent acquisition thought leaders and practitioners in the 2016 Recruitment Marketing Ideabook.  Transparency throughout the recruitment process is critical. Employers ...
Employer Brand

CH2M’s Organizational Transformation to a Recruiting Engine

CH2M's Organizational Transformation to a Strategic Recruiting Engine from SmashFly Technologies Amy Albright, Director of Global Recruiting Operations at CH2M, shared CH2M’s employer brand and recruitment marketing story ...
Tracey Parsons

Meet a Contributor

Tracey Parsons

Tracey is the Director of SmashFly's Recruitment Marketing Practice, designed to help customers change their recruiting focus to how they interact with talent and measure outcomes at every step of the candidate journey. Tracey has extensive experience in client strategy, digital development, thought leadership development, brand development and consulting at companies like TMP Worldwide and her own consultancy, Parsons Strategic Consulting.

Career Site Optimization

SEO 101 for Talent Acquisition

SEO 101 for Talent Acquisition from SmashFly Technologies In a world where 76% of candidates spend time searching and researching information about employers before they ever apply, a ...
Employer Brand

How to Make a Better Recruiting Video

As video becomes an even bigger part of inbound marketing strategies to attract consumers, it’s finding an important role in recruitment marketing strategies to engage top talent. Findings ...
Did You Know?
12%
increase in the adoption of talent communities over the past year¹
30%
Higher - likelihood of a best-in-class org to invest in new tech for engaging top talent compared to their peers²

Bridging the gap between marketing and recruiting/sourcing outreach. Here, CB Lara talks tips for leaving a better voicemail that your candidates will want to reply to.