Where the recruitment marketing universe expands.

Employer Brand (200)

Employer Brand

Are You Renting or Owning? A Key Decision in Talent Acquisition

Ah, the age-old debate of renting vs. owning. Only in this instance, we’re talking about talent acquisition assets. Why are so many talent acquisition professionals renting? They rent ...
Employer Brand

How to Amp Up Your Recruiting Videos (in 500 Words)

Facebook now has 8 billion video views per day. . And 52% of marketing professionals worldwide name video as the type of content with the best ROI. Here’s ...
Employer Brand

How to Make Your Careers Newsletter Un-Boring (in 500 Words)

But with all the inbox clutter, your employer brand has to stand out among the other subject lines and make top candidates take action and click. How? You ...
Career Site Optimization

Preparing Your Career Site for Google’s Next Big Update

In 2003 at SES Boston, Google introduced “Boston,” the first named Google update. Since then webmasters and site owners have been responsible for reacting to the various algorithm ...
Tracey Parsons

Meet a Contributor

Tracey Parsons

Tracey is the Director of SmashFly's Recruitment Marketing Practice, designed to help customers change their recruiting focus to how they interact with talent and measure outcomes at every step of the candidate journey. Tracey has extensive experience in client strategy, digital development, thought leadership development, brand development and consulting at companies like TMP Worldwide and her own consultancy, Parsons Strategic Consulting.

Candidate Experience

2016 Recruitment Marketing Idea Series: Mark Newman on Transparency

This is one of 37 ideas from leading talent acquisition thought leaders and practitioners in the 2016 Recruitment Marketing Ideabook.  Transparency throughout the recruitment process is critical. Employers ...
Employer Brand

CH2M’s Organizational Transformation to a Recruiting Engine

CH2M's Organizational Transformation to a Strategic Recruiting Engine from SmashFly Technologies Amy Albright, Director of Global Recruiting Operations at CH2M, shared CH2M’s employer brand and recruitment marketing story ...
Career Site Optimization

SEO 101 for Talent Acquisition

SEO 101 for Talent Acquisition from SmashFly Technologies In a world where 76% of candidates spend time searching and researching information about employers before they ever apply, a ...
Employer Brand

How to Make a Better Recruiting Video

As video becomes an even bigger part of inbound marketing strategies to attract consumers, it’s finding an important role in recruitment marketing strategies to engage top talent. Findings ...
Christopher Brablc

Meet a Contributor

Christopher Brablc

I'm the Recruiting & Marketing Geek at SmashFly Technologies and help recruiting organizations improve their recruiting process and results.

Candidate Experience

Attract Top Talent with Target Personas and Real Content

Recruiters have to do more than ever to successfully attract and engage top talent. The good news is there are best practices that recruiters can borrow from their ...
Career Site Optimization

Tips for Creating Exceptional Career Sites

The Art and Science of Creating Exceptional Career Sites from SmashFly Technologies We called this webinar trio the “Recruitment Marketing Dream Team,” and that they were. CEO of ...
Did You Know?
12%
increase in the adoption of talent communities over the past year¹
30%
Higher - likelihood of a best-in-class org to invest in new tech for engaging top talent compared to their peers²

SmashFly CEO Mike Hennessy shares our vision for recruitment marketing and the use of software for building pipelines of quality talent.