Where the recruitment marketing universe expands.

Employer Brand (200)

Employer Brand

How to Tell a Better Story (in 500 Words)

Stories are memorable. I know that goes without saying, but a story that includes a statistic is more than a dozen times more memorable than a statistic alone. ...
Employer Brand

The Best Interview Question Ever

I’m interviewing people next week. We need a Digital Marketing Manager and I have some solid candidates, so I’m excited about the upcoming process. I’m a bit of ...
Career Site Optimization

How to Write an Epic Job Description (in 500 Words)

With the average candidate visiting between 12-18 sites before they even get to your jobs, it’s exceptionally important to use that job real estate wisely once they do. ...
Employer Brand

3 Ways to Engage Top Talent in Today’s Gig Economy

Independent contractors, freelancers, 1099ers, temps or consultants—whatever you call them, they are revolutionizing the way we think about work and radically changing the face of business today. They ...
Employer Brand

Recruitment Marketing, Recruitment Advertising & Employer Branding Aren’t Interchangeable

It’s amazing when we, and our thinking, can evolve quickly. But a lot of times, things get lost in translation – we take what we know about one ...
Employer Brand

Why the Most Successful Organizations Hire With Purpose

It would be presumptuous for business leaders to assume their employees’ purpose is to work for them every day. For most people, their job is more than likely ...
Employer Brand

SERIES: You’re a Recruitment Marketing Rebel If…

The following series is inspired by the amazing Apple Think Different campaign from the personal computing revolution. There are a lot of parallels between that era and the” ...
Employer Brand

SERIES: You’re a Recruitment Marketing Crazy One If…

The following series is inspired by the amazing Apple Think Different campaign from the personal computing revolution. There are a lot of parallels between that era and the” ...
Employer Brand

On Transform Recruitment Marketing Podcast: GE’s Shaunda Zilich

If you didn’t see the ERE article, GE’s Global Employment Branding Leader, Shaunda Zilich (@shaunda), is having a moment. Lucky for me, I talked with her one-on-one for the ...
Talent Acquisition

Generation Why: The Attitudinal Shift Uniting Today’s Workforce

In Talent Acquisition, when we say it’s getting harder than ever to hire, it’s not just an understatement – it’s far too simplistic. Recruiters talk about low unemployment, ...
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