Where the recruitment marketing universe expands.

Career Site Optimization (200)

AI

How to Capitalize on Personalized Recruitment

Amazon has billions of data points that they leverage to populate their well-liked “Recommended For You” section. It’s fascinating—and sometimes a bit creepy— just how accurately they can ...
Career Site Optimization

Google Cloud Talent Solution’s Fix for Remote Job Seekers (and Why I Wish It Existed 10 Years Ago…)

A decade ago, my workday usually started like this: 6 am: Wake up, throw on my shoes, and sprint out the door for a quick run 6:30 am: ...
Career Site Optimization

You Are What You Search: How to Write Job Posts from the Candidate’s Perspective

There are personality tests that will try to make you pick between an apple or orange, red or blue, all in an attempt to collect this series of ...
Career Site Optimization

A Look at Cox Enterprises’ Consumer-Grade Career Site

Originally published on InFlight’s Blog. If you’re reading this, you likely know that the modern candidate has certain expectations when it comes to a company’s hiring process. Candidates ...
Employer Brand

Career Sites: The Blank Canvas of Recruitment Marketing

One of the best parts about being a Customer Success Manager at SmashFly is being completely immersed in the recruitment marketing space. Career sites are like a blank ...
Career Site Optimization

How to Write an Epic Job Description (in 500 Words)

With the average candidate visiting between 12-18 sites before they even get to your jobs, it’s exceptionally important to use that job real estate wisely once they do. ...
Career Site Optimization

Preparing Your Career Site for Google’s Next Big Update

In 2003 at SES Boston, Google introduced “Boston,” the first named Google update. Since then webmasters and site owners have been responsible for reacting to the various algorithm ...
Career Site Optimization

SEO 101 for Talent Acquisition

SEO 101 for Talent Acquisition from SmashFly Technologies In a world where 76% of candidates spend time searching and researching information about employers before they ever apply, a ...
Career Site Optimization

Tips for Creating Exceptional Career Sites

The Art and Science of Creating Exceptional Career Sites from SmashFly Technologies We called this webinar trio the “Recruitment Marketing Dream Team,” and that they were. CEO of ...
Career Site Optimization

Career Site Tips From Will Staney, Kathryn Minshew and Tracey Parsons

We deemed our most recent webinar speakers “The Recruitment Marketing Dream Team,” and they proved it. Kathryn Minshew, CEO of The Muse, Will Staney, Founder of Proactive Talent ...
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