Where the recruitment marketing universe expands.

Recruiting Initiatives (200)

Social Recruiting

GE’s Recruitment Marketing Results on Zero Budget

We’re all asked to do more with less these days. In fact, when I started my recruitment marketing journey at GE, I was charged with telling the GE ...
Social Recruiting

The Major Themes from SRSC

It’s not a Social Recruiting Strategies Conference unless nearly all of it is shared via social media. So success. Lucky for everyone who couldn’t make it to San ...
Mobile Recruiting

Mobile Recruiting is More Than Apply

I’m going to go out on a limb and guess if you’re reading this, the following is true: You want to generate the right applicants, not just more. ...
Campus

The Power of Campus Recruiting Events in the Candidate Journey

The role of campus recruiting events in the candidate journey is pivotal – they are a powerful opportunity to establish, or reinforce, your employer brand and initiate a ...
Recruiting Initiatives

How to Improve Conversion Rates (in 500 Words)

Want more quality candidate leads? Most every organization does. And as a recruitment marketer, you probably know that the simplest way to generate more leads is to boost ...
Recruiting Initiatives

How to A/B Test Digital Recruiting Campaigns (in 500 Words)

Marketing is driven by testing new ideas and tactics, and more importantly, measuring to see which ideas and tactics are keepers (and which you toss away forever). Recruitment ...
Veteran

Bridging the Gap Between Organizations, Recruiters and Veterans

Disclaimer: My husband is a veteran. This makes me a little biased, but it also makes me incredibly close to the topic of veteran hiring, as I’ve watched ...
Campus

How to Attract Soon-to-Be Grads With Your Employer Brand

Employer branding is not a one-size-fits-all exercise— your employer brand is unique to your organization and something that can be molded and shaped to attract ideal candidates. When ...
Industry

Being Social at #SRSC Dallas: The Storify

For the past two days, I’ve been watching the Social Recruiting Strategies Conference Twitter stream like a hawk, and it was SO well worth it. Tracey Parsons repped ...
Employer Brand

How to Curate Content for Recruitment Marketing (in 500 Words)

Every minute, Facebook users share 2.5M pieces of content, and Google receives more than 4M search queries. So how are you going to create content that competes with ...
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