Where the recruitment marketing universe expands.

Recruiting Initiatives (200)

Recruiting Initiatives

How to Improve Conversion Rates (in 500 Words)

Want more quality candidate leads? Most every organization does. And as a recruitment marketer, you probably know that the simplest way to generate more leads is to boost ...
Recruiting Initiatives

How to A/B Test Digital Recruiting Campaigns (in 500 Words)

Marketing is driven by testing new ideas and tactics, and more importantly, measuring to see which ideas and tactics are keepers (and which you toss away forever). Recruitment ...
Veteran

Bridging the Gap Between Organizations, Recruiters and Veterans

Disclaimer: My husband is a veteran. This makes me a little biased, but it also makes me incredibly close to the topic of veteran hiring, as I’ve watched ...
Campus

How to Attract Soon-to-Be Grads With Your Employer Brand

Employer branding is not a one-size-fits-all exercise— your employer brand is unique to your organization and something that can be molded and shaped to attract ideal candidates. When ...
Industry

Being Social at #SRSC Dallas: The Storify

For the past two days, I’ve been watching the Social Recruiting Strategies Conference Twitter stream like a hawk, and it was SO well worth it. Tracey Parsons repped ...
Employer Brand

How to Curate Content for Recruitment Marketing (in 500 Words)

Every minute, Facebook users share 2.5M pieces of content, and Google receives more than 4M search queries. So how are you going to create content that competes with ...
Employer Brand

How to Use Twitter For Recruiting (in 500 Words)

With more than one billion accounts and 9,000 different job channels in TweetMyJobs, it’s easy to understand why companies are trying to figure out how to use Twitter ...
Industry

The Best Conference for a Storify: Social Recruiting Strategies 2016

If there’s one conference you need to be constantly watching your Twitter stream, it’s the Social Recruiting Strategies Conference. And this year didn’t disappoint! Here are our favorite ...
Employer Brand

How CDW Effectively Engages Prospective Candidates With Recruitment Marketing

CDW is a leading provider of integrated information technology solutions for business, government, education and healthcare customers. To meet its goal of significantly expanding its services capabilities, CDW ...
Employer Brand

Why Candidate Personas are Essential to Social Recruiting

Andy Headworth is one of 37 contributors to SmashFly’s 2016 Recruitment Marketing Ideabook. In this guest blog post, he expands on his recruitment marketing best practice for 2016: ...
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