Where the recruitment marketing universe expands.

Recruiting Technology (200)

Archive

A case study in recruitment advertising optimization..coming soon!

A Job Marketing platform enables you to perform 4 key activies in regards to your recruitment advertising. Create, Manage, Measure and Optimize. Each of those activities is vital to ensuring ...
Archive

Foundation of a “Job Commercial”

In my last post, i gave a basic introduction to the concept of a Job Commercial. Companies will use digitil content to better brand their companies and jobs..that ...
Archive

Introduction to the “Job Commercial”

One of the new technologies that we’ve been working on and promoting via our website and through demos is the new concept of a “Job Commercial”. We’re using ...
Archive

More Multimedia in recruiting…

We’ve been continuing to research the use of videos and other multimedia content in recruiting efforts. From what i’m seeing, it’s all good news! I came across this ...
Archive

StaffBytes the first to pilot Blog marketing service!

We just launched a pilot of our new WildFire Blog marketing service and StaffBytes is the first site/blogging service to start advertising using our new blog ad model. ...
Archive

A very cool example of multi-media video in recruiting.

I’ve been researching various ways that companies are using multi-media content in their recruiting efforts and came across this great video and story from a firm called Connected ...
Archive

Launching WildFire Blog Marketing Service

OVERVIEW Today we are launching the beta version of our WildFire Blog marketing component which will eventually allow companies to market themselves and specific job opportunities on targeted ...
Archive

Marketing for jobs, products or companies…

It’s been really interesting working on a marketing platform that is tailored to the vertical market of recruiting. As we’ve been talking about, Job Marketing is about leveraging ...
Archive

Marketing via niche boards is on the rise…

There’s a new WSJ article entitled “Job Search Sites Face a Nimble Threat” which documents how smaller, niche boards are growing in popularity over the more mainstream boards ...
Archive

Our first HR Tech show…a great success!

Having spent most of the last 9 months in stealth mode building out the WildFire platform and only demoing the product & concept to a few key prospects, this ...
X