Recruitment Marketing Concepts

This category contains 383 posts

Where does innovation come from in recruitment?

With the Recruiting Innovation Summit this week in San Francisco, I thought it was as good a time to discuss innovation in our space and discuss how and why it comes about. I’m not down there but our CEO Mike Hennessy & CSO Scott Fowle are, if you want to get your SmashFly fix. So … Continue reading »

Is it time to brainstorm on your Employer Value Proposition?

This blog post was inspired by conversations with William Tincup.  Check him out on Twitter at @williamtincup and his internet radio show at DriveThruHR. Here’s a question: when’s the last time you really sat down with your team and discussed the true value proposition that you provide candidates and how to most effectively message this … Continue reading »

Be a Good Doctor with your Employer Branding

I was talking to a colleague about messaging the other day and he had a really good analogy that I wanted to share in thinking about how and what you communicate with your target market.  He mentioned trying to be a “good doctor” when you are creating messaging and deciding on what to communicate. Here’s … Continue reading »

Mobile in Recruiting: What does that mean?

Mobile is one of the biggest buzzwords in business today.  And organizations are trying to figure out how to leverage mobile not only to improve employees ability to do work better but also to better the overall experience for customers and other stakeholders.  However, when someone says you need to think about Mobile, this can … Continue reading »

5 Best Recruitment Marketing Articles of the Week 4.6.13 to 4.11.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about employee turnover, complexity, hiring wisdom, source of hire and introverted employees. Here are the articles that interested us this … Continue reading »

The Masters and a potential Employer Branding campaign

If you are a fan of golf or just like history, the world’s most prestigious golf tournament, The Masters, is starting today at Augusta.  While the 2013 Masters offers a bevy of great story-lines with Tiger’s recent resurgence to Bubba Watson’s tearful defense of last year’s title, I really always tune in for the tradition … Continue reading »

SmashFly Technologies wins Creative Online Marketing Award at 2013 @Onrec Awards

We are excited to announce that SmashFly Technologies has won the 2013 OnRec “Creative Online Marketing” award for suppliers.  Obviously, it is always great to receive an award for the hard work you do but we are really excited about this award in particular for a few reasons. First, we really pride ourselves on being … Continue reading »

Unfinished Application Reminders: Why is this not commonplace?

This is the first of many posts that will include real life examples of implementations you can have in your recruitment marketing process.   Whether you know it or not there are a number of candidates today that opt to apply to your organization but in the end don’t fully complete the apply process.  This can … Continue reading »

5 Best Recruitment Marketing Articles of the Week: Good Friday Edition

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about the 2013 HR thoughts, re-visioning recruiting, text messaging, effective recruiters and employee brand advocates. As he typically gets it … Continue reading »

Recruiting Insights from this year’s Cinderella Florida Gulf Coast

If you are like me, this year’s March Madness has led to a lot of busted brackets and little hope of winning any of my bracket pools.  But with all the upsets, have come some great teams and stories especially among the Cinderellas.  With one of the best stories being Florida Gulf Coast. From the … Continue reading »

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