Where the recruitment marketing universe expands.

Recruitment Marketing (200)

What's Happening

8 Reasons Why Recruitment Marketing Leaders Are Heading to Boston

When was the last time you did something for you? I don’t mean a little “treat yourself” moment (but yes, you should 100% have that cookie). I mean, ...
Career Site Optimization

Google Cloud Talent Solution’s Fix for Remote Job Seekers (and Why I Wish It Existed 10 Years Ago…)

A decade ago, my workday usually started like this: 6 am: Wake up, throw on my shoes, and sprint out the door for a quick run 6:30 am: ...
Career Site Optimization

You Are What You Search: How to Write Job Posts from the Candidate’s Perspective

There are personality tests that will try to make you pick between an apple or orange, red or blue, all in an attempt to collect this series of ...
Candidate Experience

Moving From Transaction to Relationship in Talent Acquisition: Funnel vs. Infinity Loop

I have a new lens for thinking about the process of talent acquisition. It centers around the idea that we need to show our process as an infinity ...
Recruitment Marketing

Critical Lessons from the 2019 Recruitment Marketing Benchmarks Report

It’s 2019. Recruitment marketing isn’t a new concept. The best employers use recruitment marketing to differentiate themselves from the competition, connect with potential hires and create more compelling ...
Candidate Experience

Commanding the Candidate Experience: 3 Tactics You Haven’t Tried Before

When I started my first job in social media, flash mobs were all the rage. Seriously, there were flash mobs for everything. Proposals, music videos, puppies and of ...
Recruitment Marketing

How to Hire a Recruitment Marketing Pro

Recruiting as a profession has existed for as long as employers have been hiring people, and for much of that time, it has operated in much of the ...
Recruitment Marketing

Maturity, Rigor, Complexity: The Need for Certification in Talent Acquisition

Imagine graduating from school with a degree in marketing only to find out that a significant portion of what you know is already outdated or inapplicable due to ...
Recruitment Marketing

5 Tips for Better Recruitment Marketing Performance

This blog post is a collaboration between SmashFly and Appcast.   Raise your hand if this sounds familiar: How can I optimize my recruitment marketing strategy? How do ...
Recruitment Marketing

#TransformRM: The Complete Social Recap of Transform Virtual

On June 21, 2018, the recruitment marketing tribe — 3,700+ of them to be exact — came together to listen to inspiring presentations, gather actionable strategies from talent leaders, and Tweet. A lot. ...
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