Career Site Optimization

This tag is associated with 74 posts

3 Important Lessons on the Candidate Experience from American Express

As a marketer, I’ve always been fascinated by the customer service experiences that I have as a consumer and the different methods used by companies to communicate with customers.  I’ve had bad experiences and great ones and it was a very good experience yesterday that I would like to share as it provides some insight … Continue reading

My First Year: A Look Back, A Look Forward

Editor’s Note: This post is by SmashFly Chief Sales Officer Scott Fowle.  You can read last year’s post on Why He Joined SmashFly here. It’s been a great year! 12 months have passed since my first day at SmashFly and I love my job even more than on day one. The market is everything I … Continue reading

Stories are Currency: Advice for Recruiters

Stories are the currency of life.  They help you build relationships with friends, family and acquaintances, help you convey your identify as a person and company and ultimately persuade you to choose products and services.  Stories make the world go round and are the center of our culture and decision making. For recruiting, this is … Continue reading

Evaluating Recruitment Technology: More Grey, Less Black & White

You may have seen my longer post on specific buzzwords that you are seeing in the space and what they mean.  If not, check out our Buzzword Guide here. And as an add-on to this series, I also wanted to write a shorter post on one of the most important aspects of evaluating technology especially … Continue reading

5 Recruitment Marketing Articles of the Week 3.22.14 to 3.29.14

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and other recruitment trends. In this article, we’ll be talking about mobile, affecting change, recruiters, analytics and Facebook’s most recent acquisition. We’re a little late with this article and here are other “Best … Continue reading

Candidate Experience: Limiting the Negative

As you may know The Candidate Experience Awards have just opened registration for the 2014 program and I highly encourage you to register your organization for the awards program. The heart of the awards is to begin to continuously evaluate and improve the experience during the recruiting process.  This is what we should look to … Continue reading

Sunk Costs and your Recruitment Future

Recruitment is evolving quickly and organizations that want to continue to recruit effectively need to improve their strategies to take advantage of this evolution.  That means incorporating new techniques, recruitment trends and technologies that can help them execute and measure what they do to attract qualified candidates. If you are like most, there is nothing … Continue reading

5 Best Recruitment Marketing Articles of the Week 2.1.14 to 2.7.14

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and other recruitment trends. In this article, we’ll be talking about the chasm, candidate experience, recruitment messaging, recruitment technology and better website design. I’d also like to share the articles from us this … Continue reading

3 Essential Data Points for Mobile Recruiting

Mobile is quickly becoming a prerequisite to bake into your recruiting strategy.  It’s integral to how organizations educate, engage, attract and ultimately capture candidates.  And our candidate facing processes and recruiting investments need to work on any device a candidate uses whether computer or mobile device.  With the experience on each being seamless to one … Continue reading

Do you trust your recruiting analytics?

If you read one of my recent posts, “Getting Started with Recruitment Marketing”, you’ll know my thoughts on the importance of analytics in a total recruitment marketing strategy. And over the past few months, I’ve noticed something that I think is important to the recruiting analytics topic.  As an industry, much of our focus on … Continue reading

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