Where the recruitment marketing universe expands.

Tagged Under: nurturing candidates

Talent Pipelines

Questioning the Old Paradigm: Should You Advertise Last?

Marketing is a practice that is both art and science. As we get more advanced in the discipline of Recruitment Marketing, it’s time to ask: Why do we ...
Candidate Experience

The New Black Hole in Your Candidate Experience

Picture two journeys. Journey 1: You are a candidate. You research potential employers. You’ve updated your resume. You wrote that cover letter. And you went through a 20-minute-plus ...
Recruitment CRM

What a Recruitment CRM Should Really Do

Everyone and their mother wants a recruitment CRM (Candidate Relationship Management) tool these days. In this case, rightfully so: With competition for top talent tougher than ever, Microsoft’s ...
Candidate Experience

Attracting Passive Candidates? No Such Thing

“Passive candidates” are such a maddening group. (And if you saw me speak at #SRSC, you saw my frustration live in person.) It’s no wonder we call them ...
Candidate Experience

Myth-busting Personalization in the Candidate Experience: Part 1

Personalization is a prevalent buzzword in the talent acquisition space. Starting in the consumer experience with retailers like Amazon, Netflix and more, it’s now become a top priority ...