Where the recruitment marketing universe expands.

Tagged Under: recruiting with content

Career Site Optimization

How to Write an Epic Job Description (in 500 Words)

With the average candidate visiting between 12-18 sites before they even get to your jobs, it’s exceptionally important to use that job real estate wisely once they do. ...
Candidate Experience

Brands: Be Useful, Not Just “Human”

Back in 2005, I launched a MySpace campaign for a company I worked for. (Pause for effect.) It was a way to connect with potential customers in a ...
Recruitment Marketing

The Best Talent Acquisition Articles of the Week

What a week! We’re gearing up to launch a new recruitment marketing certification, attended a sales summit and hosted a webinar on artificial intelligence. In the midst of ...
Employee Engagement

Talent as a Differentiator: Using Purpose in Your Employer Brand

In today’s talent acquisition landscape, people have more choices than ever for their next career opportunity. It’s not enough to simply have open jobs because, let’s face it, everyone ...
What's Happening

The Best Talent Acquisition Articles of the Week

The 4th is over and the dog days of summer are officially upon us. In the midst of barbecues and beach days, we’ve been keeping tabs on AI ...
Employer Brand

Recruitment Marketing, Recruitment Advertising & Employer Branding Aren’t Interchangeable

It’s amazing when we, and our thinking, can evolve quickly. But a lot of times, things get lost in translation – we take what we know about one ...
Employer Brand

Why the Most Successful Organizations Hire With Purpose

It would be presumptuous for business leaders to assume their employees’ purpose is to work for them every day. For most people, their job is more than likely ...
What's Happening

The Best Recruitment Marketing Articles of the Week

Happy Friday! It’s been a whirlwind of a week here at SmashFly between Transform Virtual wrapping up, the announcement of the Transform Recruitment Marketing Certification and the release of ...
Recruiting Initiatives

Creative Storytelling: How to Use Purpose in High-volume Hiring

Whether you’re hiring a new class of summer interns, increasing your sales force by 20% every quarter or recruiting call center professionals all year, hiring a high volume ...